Beer in Hungary

Beer in Hungary

After a good year in 2018, when consumption expanded and shifted towards premiumisation, beer recorded further positive total volume sales growth in 2019. Consumption continued to shift towards premium and higher-quality products, to the detriment of economy lager and standard lager. Improved purchasing power and general premiumisation trends made many consumers more open to different types of beer, especially new premium options released by top breweries.

Euromonitor International's Beer in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Beer in Hungary
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
The offer and availability of craft beer expands to add dynamism to the premiumisation trend in 2019
Breweries invest in technology, innovation, sustainability and production to stand out from the crowd
Players look to new product launches to benefit from premiumisation and flavoured trends
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
Lager price band methodology
Summary 1 Lager by Price Band 2019
Table 1 Number of Breweries 2014-2019
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2014-2019
Table 3 Sales of Beer by Category: Total Value 2014-2019
Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 10 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 11 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 12 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 13 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Increasingly sophisticated product offer and demand accelerate the premiumisation trend in alcoholic drinks
International players invest in production, distribution, novelties and marketing and promotions to dictate the shape of alcoholic drinks development
Robust consumer base set to hasten return to positive growth although a short-term slowdown or reversal of the premiumisation trend is anticipated
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 17 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 3 Research Sources

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