Beer grew by 2% in total volume sales to reach 174 million litres in 2015. Although both volume and value sales of beer recorded positive growth in 2015, the trend in terms of beer growth rate continued to see a downturn. Beer declined due to weaker consumer and tourist spending. Competition between beer brands retained strong due to low entry barriers for imported beer, as there was no import tax in Hong Kong. In addition, competition from other categories such as spirits and wine contributes t...
Euromonitor International's Beer in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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