Beer Global Overview: The Story Beyond Stagnation
The global beer market remains in negative growth territory for the second consecutive year. Volumes are being dragged down by the poor performance of economy lager, as the consumer shift towards higher-quality beer becomes increasingly entrenched across markets. Changing consumption habits, advancing technology and macroeconomic volatility are creating an environment that is without doubt challenging, but which also holds distinct pockets of potential.
Euromonitor International's Beer Global Overview: The Story Beyond Stagnation global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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