Beer in Eastern Europe
The beer market in Eastern Europe is witnessing consistent deterioration in volume performance. The main driver behind this is a substantial and sustained downturn in the largest market, Russia, a result of ongoing challenging macroeconomic conditions and changing legislation. However, there are still pockets of growth potential to be found; for example, the rising interest in diverse beer styles and traditions is strengthening the dark beer category in a number of markets.BRBREuromonitor International's Beer in Eastern Europe global briefing offers an insight into to the size and shape of the Beer market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.BRBRProduct coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Beer market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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