Beer in Denmark
Overall, volume sales growth of beer—whether on-trade or off-trade—was marginal in 2019, while current value sales growth was only modest. These relatively unimpressive results mirrored trends observed in the category over recent years as demand for beer has generally fallen off as a growing number of consumers have switched to other alcoholic beverages, reduced their alcohol consumption or quit drinking altogether. Demand for beer in Denmark has also traditionally been influenced by a number of...
Euromonitor International's Beer in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Beer in Denmark
- Euromonitor International
- September 2020
- List OF CONTENTS AND TABLES
- HEADLINES
- PRE-COVID-19 PERFORMANCE
- Strong performance of non alcoholic beer boosts sustains category growth in 2019
- Growth of organic beer continues in 2019 but sales begin to moderate
- Carlsberg Danmark maintains commanding lead in beer in 2019
- 2020 AND BEYOND
- COVID-19 impact
- Affected products within beer
- Recovery and opportunities
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 1 Lager by Price Band 2019
- Table 1 Number of Breweries 2014-2019
- CATEGORY DATA
- Table 2 Sales of Beer by Category: Total Volume 2014-2019
- Table 3 Sales of Beer by Category: Total Value 2014-2019
- Table 4 Sales of Beer by Category: % Total Volume Growth 2014-2019
- Table 5 Sales of Beer by Category: % Total Value Growth 2014-2019
- Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
- Table 7 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
- Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 10 GBO Company Shares of Beer: % Total Volume 2015-2019
- Table 11 NBO Company Shares of Beer: % Total Volume 2015-2019
- Table 12 LBN Brand Shares of Beer: % Total Volume 2016-2019
- Table 13 Forecast Sales of Beer by Category: Total Volume 2019-2024
- Table 14 Forecast Sales of Beer by Category: Total Value 2019-2024
- Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
- EXECUTIVE SUMMARY
- COVID-19 impact on alcoholic drinks
- COVID-19 country impact
- Health-conscious consumers continue to boost demand for low-ABV, non-alcoholic beverages in 2019
- Competitive environments vary in 2019, with beer and spirits concentrated in contrast to highly fragmented wine category
- On-trade volume sales to rebound over forecast period but many challenges remain
- CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
- CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
- CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
- CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 17 Number of On-trade Establishments by Type 2014-2019
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2019
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
- MARKET DATA
- Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
- Table 20 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
- Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
- Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
- Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
- Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
- Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
- Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
- Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
- Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources