Flavoured/mixed lager recorded the fastest total volume sales growth in 2015, ahead of domestic premium lager. This was one of the factors keeping afloat the consumption of lager in spite of a 6% increase in specific tax on beer at the end of 2014 and the general slowdown in Chile’s economy. The growth in consumption among females also pushed the demand for new, softer flavours, such as Cía Cervecerías Unidas’s Lemon Stones and Kuntsmann in blueberry and honey flavours. Moreover, various other c...
Euromonitor International's Beer in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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