Beer in Austria

Beer in Austria

On-trade sales of beer suffered greatly from the consequences of the COVID-19 pandemic in 2020. In addition to the several weeks of horeca closures in the initial months of the pandemic in Spring 2020, there was also a further lockdown in November and December, which caused sales figures to slump again in the final quarter of 2020. During the summer, sales figures were relatively stable and comparable to previous years, favoured by warm weather. Following a rise in cases later in the year, howev...

Euromonitor International's Beer in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beer in Austria
Euromonitor International
June 2021
List Of Contents And Tables
BEER IN AUSTRIA
KEY DATA FINDINGS
2020 IMPACT
On-trade suffers most from government’s anti-COVID-19 measures
Retail benefits from a migration from on-trade
Competitive landscape remains stable
RECOVERY AND OPPORTUNITIES
Life looks set to return to normal
The craft beer trend remains strong in Austria
Alcohol-free beer is gaining popularity
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2020
Table 1 Number of Breweries 2015-2020
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2015-2020
Table 3 Sales of Beer by Category: Total Value 2015-2020
Table 4 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 10 Sales of Beer by Craft vs Standard 2015-2020
Table 11 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 12 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 13 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 14 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2017-2025
ALCOHOLIC DRINKS IN AUSTRIA
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of consumer foodservice outlets 2015-2020
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 3 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook