Asia Pacific is the largest region globally for volume sales of beer. Nevertheless, its per capita consumption is the second lowest globally – a sign that many markets are still far from maturity. Amidst the sluggish global volume environment, Asia Pacific proves to be an interesting proposition for brewers. The sheer size of its population of legal drinking age, along with growing consumerism and rapid urbanisation, presents growth opportunities that can hardly be matched by any other region.
Euromonitor International's Beer in Asia Pacific global briefing offers an insight into to the size and shape of the Beer market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Beer market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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