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Beauty and Personal Care in Ukraine

Beauty and Personal Care in Ukraine

In 2017, beauty and personal care grew in both volume and value terms in line with the continuing economic stability in the country and subsequent strengthening of consumer confidence. While economising trends continued in a number of categories where no sophisticated products are expected (eg liquid soap, nail products), others benefited from the rising consumer interest in more expensive products and premium brands. Ukrainians were increasingly attracted by wellbeing trends and desired a healt...

Euromonitor International's Beauty and Personal Care in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN UKRAINE
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Beauty and Personal Care Benefits Positively From Economic Stability
Beauty and Personal Care Consumer Demands Becoming More Sophisticated
Beauty and Personal Care Remains Fragmented in Ukraine
Innovation - A Driving Force for Demand in Beauty and Personal Care in 2017
Macroeconomic Factors Will Continue Impacting Consumer Demand in Future
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Babies and Toddlers - Important Consumers of Baby and Child-specific Products in Ukraine
Unfavourable Demographics Hamper Category Potential
Innovation Restricted by Low Consumer Spending Power
Competitive Landscape
Multinational Brands Are Strong While Locals Attract With Lower Prices
Internet Retailing - Distribution Channel With Potential
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Body Wash/shower Gel Drives Bath and Shower
Basic Function-focused Products Reach Saturation Point
Bath and Shower Ingredients Are Expected To Be Increasingly Scrutinised in Future
Competitive Landscape
Competitive Prices - A Way To Succeed in Bath and Shower in the Near Future
Private Label Products Fare Well in Bath and Shower
Bath and Shower Boasts Wide Distribution Presence
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Colour Cosmetics Benefits From Consumer Interest in Professional-like Make-up
Mass Cosmetics Generates Bulk of Category Sales in Ukraine
Active Innovation Stirs Consumer Demand in Colour Cosmetics
Competitive Landscape
Multinational Brands Appeal Most To Ukrainian Consumers
Mono-brand Stores - Promising Distribution Format in Colour Cosmetics
Non-store Retailing Makes Significant Contribution To Colour Cosmetics Sales
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Deodorants Drives Category Forward
Deodorant Sprays Is the Most Appealing Format
Growing Health Concerns Lead To Greater Scrutiny of Product Ingredients
Competitive Landscape
Unilever Ukraine Tov and Beiersdorf Ukraine Tov - Undisputed Leaders in Deodorants
Innovations Will Be Required To Fuel Consumer Demand for Deodorants
Drugstores/parapharmacies Gains Momentum at Expense of Direct Selling
Category Data
Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Depilatories Has Future Potential Restricted
Women's Razors and Blades and Hair Removers/bleaches Are Core Subcategories
Electric Devices - A Possible, But Longer-term, Threat
Competitive Landscape
Procter & Gamble Ukraine Tov and Reckitt Benckiser Household & Healthcare Ukraine Tov Generate Bulk of Sales
Private Label - Cheaper Alternative To Branded Depilatories
Category Data
Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovation - Core Driver of Fragrances in Ukraine
Women Are Core Consumers of Fragrances
Premium Brands Feel Exceptionally Confident in Fragrances
Competitive Landscape
Avon Cosmetics Ukraine Dp A Strong Leader Despite Falling Share
Internet Retailers Attract With Low Prices But Suffer From Counterfeit Offers
Category Data
Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Ukrainian Consumers Opt for Increasingly Sophisticated Routine
Fashion Trends Impact Hair Care Consumption Patterns
Natural Ingredients Have A Strong Appeal To Ukrainians
Competitive Landscape
Fragmented Hair Care Headed by Giant Multinational Players
Private Label Penetration Restricted With Consumer Focus on Quality
Category Data
Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Grooming Set To Benefit From Anticipated Economic Recovery
Men's Shaving, Fragrances and Deodorants - Core Products To Maintain the Appeal
New Product Development To Become More Active
Competitive Landscape
Procter & Gamble Ukraine Tov - A Leader Difficult To Dislodge
Non-store Retailing Restricted in Men's Grooming in Ukraine
Category Data
Table 81 Sales of Men's Grooming by Category: Value 2012-2017
Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Oral Care Potential Undermined by Economic Factors
Oral Hygiene Underpinned Primarily by Toothpaste and Manual Toothbrushes
Innovations Will Boost Sales in the Long Term
Competitive Landscape
Multinationals Maintain Strong Positions in Oral Care in Ukraine
Private Label Sees Expansion Chances in Near Future
Category Data
Table 90 Sales of Oral Care by Category: Value 2012-2017
Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 92 Sales of Toothbrushes by Category: Value 2012-2017
Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Skin Care Benefits From Consumers Attracted by Multi-stage Routines
Facial Care - Core Driver of Skin Care Sales in Ukraine
Buoyant Innovations Fuel Category Dynamism
Competitive Landscape
L'oréal Ukraine Tov Consolidates Lead With Mixa Entry
Dermocosmetics Brands - Strong Future Potential
Private Label Lacking Trust Among Consumers
Category Data
Table 103 Sales of Skin Care by Category: Value 2012-2017
Table 104 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 NBO Company Shares of Skin Care: % Value 2013-2017
Table 111 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 113 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 116 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 117 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sun Care Will Benefit From Growing Consumer Attention To Wellbeing and Skin Care
Sun Protection - the Most Demanded Sun Care Product in Ukraine
New Product Development - A Way To Avoid Cannibalisation by Other Categories
Competitive Landscape
Domestic Companies Lead Despite Losing Share in 2017
Private Label Suffers From Lack of Unique Offers
Category Data
Table 119 Sales of Sun Care by Category: Value 2012-2017
Table 120 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 121 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 122 NBO Company Shares of Sun Care: % Value 2013-2017
Table 123 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 125 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 127 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Beauty and Personal Care Increasingly Attracts
Premium Products Are Prioritised in Fragrances and Facial Care
Competitive Landscape
L'oréal Ukraine Tov Leads With A Wide and Expanding Portfolio
Internet Retailing - A Distribution Channel With Potential in Ukraine
Category Data
Table 128 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 129 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 130 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 131 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 133 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Will Pay More Attention To Quality in Future
Consumer Knowledge of Beauty and Personal Care Ingredients Is Set To Evolve in Future
New Product Development - Key To Success in Mass Beauty and Personal Care
Competitive Landscape
Multinationals Drive Mass Beauty and Personal Care Growth in Ukraine
Internet Retailing Grows in Importance in Mass Beauty and Personal Care Distribution
Category Data
Table 134 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 135 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 136 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 137 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 139 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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