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Beauty and Personal Care in Sweden

BEAUTY AND PERSONAL CARE IN SWEDEN
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Modest Growth in Beauty and Personal Care
Holistic Health Trend in 2017
Stronger Growth of Premium Brands Changes Competitive Landscape
Rising Demand for K-beauty and Advanced Skin Care
Shift From Apparel To Beauty Products Expected Over Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Concerned Parents Demanding Mild and Natural Products
Internet Sales Growth Remains Limited
Scope To Increase Sun Protection Usage
Competitive Landscape
International Nordic Brands Outperform Baby and Child-specific Products
Pharmacy Channel Growing in Importance
Small Brands Gaining Sales Share
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premiumisation Continues To Drive Sales
Bar Soap and Talcum Powder See Continued Decline
Eco-brands on the Rise
Competitive Landscape
International Mass Brands Dominate Sales
Premium Niche SpA Products See Strong Growth
Differentiation Key To Performance Over Forecast Period
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
More Socially Acceptable To Show Interest in Colour Cosmetics
Strong Variation Between Colour Cosmetics Areas
Colour Cosmetics To Further Boost Sales
Competitive Landscape
Mass Brands Dominate Sales
Gentle Make-up Brands Perform Well
Targeted Marketing and Authenticity Attracting Young Consumers
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
High Maturity Limits Growth
Cream Deodorants Benefit From Growing Interest in Ecological and Natural Products
Demand for Deodorant Sprays Continues To Fall
Competitive Landscape
International Mass Brand Dominate Sales
Brands Distributed Via Pharmacies See Stronger Growth
Shift From Aluminium-containing To Ecological and Natural Brands
Category Data
Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Beauty Salon and Hair Removal Device Growth Limits Sales
Declining Average Unit Prices
New Product Launches Required To Fuel Growth
Competitive Landscape
Procter & Gamble Continues To Lead Sales
Private Label and Cheaper Ranges See Strong Growth in 2017
Brands Expected To Compete on Price and Product Development
Category Data
Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Fragrances Drive Sales
Niche Fragrances Continue To Grow in Popularity
Layering Trend on the Rise in 2017
Competitive Landscape
International Premium Brands Dominate Sales
Internet Retailing Facilitates Growth of Smaller Brands
Most Consumers Remain Brand Or Price Loyal
Category Data
Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Maturity Limits Growth
Strong Fall in Demand for 2-in-1 Products, Perms and Relaxants
Development of Ecological and Natural Hair Care
Competitive Landscape
Mass Brands Dominate Sales
Domestic Brands More Prominent in Niche Areas
Brands Focusing on Differentiation and Niche Positioning
Category Data
Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Increasingly Acceptable for Swedish Males To Care About Their Appearance
Beard Care and Men's Hairstyle Products Drive Sales
Growing Interest in Shaving Presents Growth Opportunities
Competitive Landscape
Procter & Gamble Remains Sales Leader
Barber Trend Changes Competitive Landscape Within Men's Shaving
Ecological Skin Care Brands Lead Men's Skin Care
Category Data
Table 81 Sales of Men's Grooming by Category: Value 2012-2017
Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Advances in Technology Impact Electrical Toothbrushes
Legislative Pressure To Impact Whitening Craze?
Potential for Channel Developments To Negatively Impact Value Growth
Competitive Landscape
Promotions Key To Boosting Sales Share
Differentiation Helps Attract Consumers
Demand for Mouthwashes Impacted by Dentists
Category Data
Table 90 Sales of Oral Care by Category: Value 2012-2017
Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 92 Sales of Toothbrushes by Category: Value 2012-2017
Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Double Cleansing, Layering, and Facial Mask Trends Boost Volume Sales
Facial Masks Posts Strong Growth
Product Development and Premiumisation Expected To Drive Growth
Competitive Landscape
International Brands Dominate Sales
Pharmacy Brands on the Rise
Ecological and Natural Skin Care Products To See Strong Growth
Category Data
Table 103 Sales of Skin Care by Category: Value 2012-2017
Table 104 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 NBO Company Shares of Skin Care: % Value 2013-2017
Table 111 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 113 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 116 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 117 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Concerns Over Skin Cancer and Wrinkles Boost Sales
Higher Spf Products Fuelling Growth
Self-tanning Projected To Remain Most Dynamic Area
Competitive Landscape
Pharmacy Brands Outperforming Conventional Alternatives
Evy Technology Posts Strong Growth
Quality, Product Development and Recommendations Key To Growth
Category Data
Table 119 Sales of Sun Care by Category: Value 2012-2017
Table 120 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 121 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 122 NBO Company Shares of Sun Care: % Value 2013-2017
Table 123 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 125 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 127 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Brands Outperform Mass Ranges
Fragrances Accounts for Majority of Premium Sales
Share of Premium Products Varies Strongly
Competitive Landscape
L'oréal Continues To Lead Sales
Pharmacy Premium Brands See Strong Growth
Domestic Brands Focus on Niche Positioning
Category Data
Table 128 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 129 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 130 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 131 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 133 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Brands Continue To Lead Sales
Mass Colour Cosmetics Posts Strong Growth
Hair Care and Baby and Child-specific Products Lead Mass Sales
Competitive Landscape
International Brands Continue To Lead Sales
Private Label on the Rise
Cheaper Mass Ecological Beauty Brands Set To Gain Sales Share
Category Data
Table 134 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 135 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 136 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 137 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 139 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Sweden

Beauty and personal care saw rather modest growth during 2017 due to increasing maturity in many areas such as deodorants, bath and shower, depilatories, and hair care. Instead, premium beauty care, skin care, sun care, and colour cosmetics were the main growth drivers. The Swedish economy is improving, with disposable incomes rising, unemployment declining and interest rates remaining low, thus enabling consumers to spend more on non-essential items. Overall interest in beauty products is risin...

Euromonitor International's Beauty and Personal Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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