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Beauty and Personal Care in South Africa

Beauty and Personal Care in South Africa

The South African economy was characterised by slow growth, declining disposable incomes and low consumer confidence. Consumers reacted by reducing their purchases of perceived non-essential goods across multiple categories. However, beauty and personal care continued to register good growth despite the many challenges faced by the market. On the demand side, a strong personal grooming trend where greater importance was attached to physical appearance and hygiene led to changing purchasing patte...

Euromonitor International's Beauty and Personal Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Beauty and Personal Care in South Africa
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Resilient Market Despite Sluggish Economy
Beauty Products Have A Growing Online Presence
Economy Brands Perform Better in Restrictive Consumer Market
Packaging Formats Offer Savings
Positive Growth Expected Over the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Difficult Economic Environment Influences Consumers' Purchasing Behaviour
Hygiene and Baby's Welfare A Key Purchasing Determinant
High-income Consumers Demand Ecological Products
Competitive Landscape
High Concentration With Two Major Leading Players
the Rise of Private Label
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Heritage Brands Continue To Innovate by Adding Natural Ingredients To Products
Private Label Offers Value-driven Products in Challenging Economic Conditions
Increasing Use of Loyalty Point Programmes
Competitive Landscape
Unilever Strengthens Lead of Bath and Shower
Convenient Packaging Formats To Drive Growth
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2013-2018
Table 22 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 24 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 25 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 26 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
New Launches Drive Dynamic Performance
New Players Present Across Various Distribution Channels
Influencer Marketing Drives Demand for Colour Cosmetics
Competitive Landscape
L'Oréal and Revlon Lead Colour Cosmetics
Limited Demand for Private Label
Popularity of minis
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 33 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 34 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 35 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 36 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 37 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 38 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 39 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Deodorants Continues To Be Dominated by Mass Brands
Promotional Campaigns and the Search for Value Influence Growth
Deodorants A Substitute for Fragrance
Competitive Landscape
Unilever Maintains Lead
Fierce Competition Amongst International Players
Category Data
Table 40 Sales of Deodorants by Category: Value 2013-2018
Table 41 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 42 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 43 NBO Company Shares of Deodorants: % Value 2014-2018
Table 44 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 45 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
New Product Lines To Improve Growth of Depilatories
Varied Demand Amongst Income Groups
Increase in Beauty Salons May Threaten Growth of Depilatories
Competitive Landscape
Incolabs Retains Lead
Competitive Landscape Is Mix of Multinationals and Local Players
Category Data
Table 48 Sales of Depilatories by Category: Value 2013-2018
Table 49 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 50 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 51 NBO Company Shares of Depilatories: % Value 2014-2018
Table 52 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 53 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 54 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Challenging Economic Environment Influences Category's Performance
Emergence of New Purchasing Patterns
the Rise of New Players Across Internet Retailing
Competitive Landscape
Prestige Cosmetics Maintains Lead in Highly Fragmented Landscape
Strong Presence of Counterfeit Products
Category Data
Table 55 Sales of Fragrances by Category: Value 2013-2018
Table 56 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Fragrances: % Value 2014-2018
Table 58 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 59 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 60 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 61 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 62 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Ethnic Hair Care Drives Growth
Shift Towards More Natural Products
Dry Shampoo Is A Growing Niche
Competitive Landscape
Procter & Gamble Retains Leadership of Hair Care
Local Player Specialises in Ethnic Hair Care
Category Likely To Become Increasingly Fragmented
Category Data
Table 63 Sales of Hair Care by Category: Value 2013-2018
Table 64 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 65 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 66 NBO Company Shares of Hair Care: % Value 2014-2018
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 68 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 69 LBN Brand Shares of Colourants: % Value 2015-2018
Table 70 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 71 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 72 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 73 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Increasing Importance Attached To Physical Appearance
Increased Competitiveness
Premium Men's Grooming Gains Momentum
Competitive Landscape
International Brands Lead Men's Grooming
New Launches Add Dynamism To Men's Grooming
Beiersdorf Remains Most Innovative
Category Data
Table 76 Sales of Men's Grooming by Category: Value 2013-2018
Table 77 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 80 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 81 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 83 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 84 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Introduction of New Product Lines Drives Growth
Natural Positioning Targets Higher-income Consumers
Supporting Oral Hygiene by Continuously Providing Education
Competitive Landscape
Colgate-Palmolive Maintains Lead
Growing Trends Amongst Higher-income Consumers
Category Data
Table 85 Sales of Oral Care by Category: Value 2013-2018
Table 86 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 87 Sales of Toothbrushes by Category: Value 2013-2018
Table 88 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 89 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 90 NBO Company Shares of Oral Care: % Value 2014-2018
Table 91 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 92 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 93 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 94 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 95 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 97 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Products With Natural Positioning Gain Attention
Strongest Demand for Facial Care
Mass Brands Perform Well in Tough Consumer Climate
Competitive Landscape
Unilever Leads Skin Care
International Brands Maintain Strong Hold Over Skin Care
Emergence of African-centric Brands
Category Data
Table 98 Sales of Skin Care by Category: Value 2013-2018
Table 99 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 100 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 101 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 102 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 103 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 NBO Company Shares of Skin Care: % Value 2014-2018
Table 105 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 106 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 107 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 108 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 110 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 111 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Traditional Attitudes Restrain Potential of Sun Care
Increasing Awareness of Effects of Sun Exposure
Mass Brands Dominate Sun Care
Competitive Landscape
Incolabs Maintains Lead But Loses Value Share
Private Label Continues To Record Positive Sales
Category Data
Table 113 Sales of Sun Care by Category: Value 2013-2018
Table 114 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 115 NBO Company Shares of Sun Care: % Value 2014-2018
Table 116 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 118 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Challenging Consumer Environment Impacts Category Performance
Brand-switching Behaviour Increasing
Influencer Marketing Helps Brands Connect To Millennials
Competitive Landscape
Estée Lauder Maintains Lead
Bricks-and-mortar Stores Remain Relevant Despite the Rise of E-commerce
Category Data
Table 120 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 121 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 123 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 124 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 125 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mass Beauty and Personal Care Gains Traction As Consumers Seek Value for Money
the Rise of Online Retailing
Improved Visibility and Distribution of Mass Brands
Competitive Landscape
Unilever Maintain Leads
Increasing Number of Local Products Target Black South African Consumers
International Brands Attempt To Appeal To Ethnic Market
Category Data
Table 126 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 127 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 128 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 129 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 130 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 131 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

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