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Beauty and Personal Care in the Philippines

Beauty and Personal Care in the Philippines

The Philippines is one of Asia’s fastest-growing countries, with real GDP set to increase by 6.3% in 2019 after gains of 6.2% in 2018. With low unemployment and rising disposable income consumer confidence is improving which is helping to drive demand for beauty and personal care, with consumers keen to improve their looks and appearance. The internet and social media has helped to bring global beauty trends into the market, with this also having a growing influence over the products and brands...

Euromonitor International's Beauty and Personal Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Beauty and Personal Care in the PhilippinesEuromonitor InternationalJuly 2019 LIST OF CONTENTS AND TABLES Executive SummaryA Strong and Developing Economy Helping To Drive Demand for Beauty and Personal CareSocial Media Helping To Build Interest and Excitement in Beauty and Personal CareLocal Players Use Online Sales To Eat Away at the Dominance of the Global GiantsPlenty of Activity in An Evolving Beauty and Personal Care MarketA Bright Future on the Horizon for Beauty and Personal Care in the PhilippinesMarket Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
HeadlinesProspectsVolume Sales Stagnate As Johnson & Johnson Hit by Negative Media AttentionNew Players See Opportunity in the MarketDemand Remains High With Consumers in Tune With Their Children's NeedsCompetitive LandscapeJohnson & Johnson Relaunches Its Portfolio With A Cleaner ImageAvon Sees Strong Growth Off the Back of New Brand LaunchesLocal Players Looking To Challenge the Dominance of the International GiantsCategory Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
HeadlinesProspectsMaturity and Lack of Innovation Impedes the Development of Bath and ShowerLinks Between Talcum Powder and Cancer Impacts SalesWidespread Usage of Skin Whitening Products Drives DemandCompetitive LandscapeBrand Loyalty Supports Strong Position of Safeguard Bar SoapNew Product Launches Drive Growth for CetaphilLocal Brand Silka Retains Popularity With Image Conscious WomenCategory Data
Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
HeadlinesProspectsConsumers Benefit From Growing Choice of ProductsSocial Media Explosion Ignites Demand for Colour CosmeticsBeauty Trends Constantly Changing in A Fluid MarketCompetitive LandscapeAvon Launches Mark in An Effort To Remain Fresh and InterestingL'oréal on the Rise With New Product Launches and CollaborationsLocal Players Under Threat As Consumers Trade UpCategory Data
Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
HeadlinesProspectsManufacturers Look To Make Products More AccessibleConsumers Willing To Pay the Price for Added ValueTargeted Marketing Remains Key in Congested MarketCompetitive LandscapeAxe and Rexona Help Unilever Reach A Wide AudienceAvon Retains Strong Position Thanks To Wide Choice and Strong Distribution NetworkEver Growing Choice of Products As Market Shows Strong PotentialCategory Data
Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
HeadlinesProspectsYoung Consumers Driving Demand for DepilatoriesDepilatories Faces Challenging Future As Salon Treatments Become More AffordableConsumers Go Natural To Manage Body HairCompetitive LandscapeVeet Retains Dominance With New Products and Growing Online PresenceAwareness of So-called Pink Tax Could Pose Challenge To Women's Razors and BladesLimited Competition in A Consolidate CategoryCategory Data
Table 51 Sales of Depilatories by Category: Value 2013-2018
Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
HeadlinesProspectsMass Fragrances Falling Out of Favour As Aspirational Consumers Trade UpInternet Retailers Open the Market Up To More ChoiceAs Gender Politics Come Under the Spotlight Unisex Fragrances FlourishCompetitive LandscapeAvon Losing Share As Consumers Shift To Online RetailingPuig Leads Premium Fragrances With Wide Range of BrandsLocal Players in the Minority But Offering Interesting AlternativesCategory Data
Table 58 Sales of Fragrances by Category: Value 2013-2018
Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
HeadlinesProspectsConsumers Trade Up From Basic Hair Care As the Economy BlossomsValue-conscious Consumers Take One Bottle Into the ShowerConsumers Go Natural As Styling Agents Fall Out of FavourCompetitive LandscapeGlobal Players Dominate Hair Care With Wide Offerstop Bad Hair DaySplash Meets the Needs of Local WomenCategory Data
Table 66 Sales of Hair Care by Category: Value 2013-2018
Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
HeadlinesProspectsMen's Grooming Constrained by A Lack of New Product DevelopmentIncrease in Range of Products Helps Stimulate DemandInternet Retailing Offers Convenience, Choice and AnonymityCompetitive LandscapeOld Brands and New Brands Help Unilever To Sustain Its LeadHead & Shoulder and Gillette Retain Popularity With Strong Brand ImagePrivate Label Loses Share As Consumers Trade UpCategory Data
Table 79 Sales of Men's Grooming by Category: Value 2013-2018
Table 80 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 83 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 84 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
HeadlinesProspectsConsumers Expand Their Oral Care Routines As Disposable Income RisesWhen It Comes To Oral Care Consumers Look for Good ValueConsumers Go Electric As Interest PiquedCompetitive LandscapeMultinationals Maintain Their DominanceNatural Products Offer PromiseOral Care Becoming Increasingly Fragmented As New Players Enter the CategoryCategory Data
Table 88 Sales of Oral Care by Category: Value 2013-2018
Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 90 Sales of Toothbrushes by Category: Value 2013-2018
Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 96 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 97 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 99 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
HeadlinesProspectsSkin Care Sees Plenty of Activity As Consumers Become More AdventurousK-beauty and Natural Ingredients Proving PopularConsumers Go Online in Search of Skin CareCompetitive LandscapeUnilever Retains Lead and Looks To New Product Development As Competition Heats UpConsumers Go Premium in Search of Perfect SkinLocal Players Gain Ground With Attractive ClaimsCategory Data
Table 101 Sales of Skin Care by Category: Value 2013-2018
Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 110 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 113 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 114 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
HeadlinesProspectsSkin Whitening Remains in FocusOutdoor Lifestyles Stimulate Demand for Sun ProtectionInbound and Outbound Tourism Creates Need for Sun CareCompetitive LandscapeNivea Sun Outshines the CompetitionLocal Players Provide Stiff Competition With More Affordable AlternativesTargeted Sun Care Helps Lift Premium RangeCategory Data
Table 116 Sales of Sun Care by Category: Value 2013-2018
Table 117 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 118 NBO Company Shares of Sun Care: % Value 2014-2018
Table 119 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 121 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
HeadlinesProspectsStrong Economy Enabling Consumers To Trade UpFilipinos Willing To Invest in Healthy and Younger Looking SkinChildren and Babies Receive the Premium TreatmentCompetitive LandscapeStrong Portfolio Helps Estée Lauder To Increase LeadProfessional Hair Care Products Proving PopularCompetition Increasing As Market Shows Strong PotentialCategory Data
Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
HeadlinesProspectsMass Colour Cosmetics Set To Benefit As Consumers Go in Search of the Best LooksSome Categories in Need of A Boost As Interest WanesConsumers Moving Beyond Daily Essentials To Added-value ProductsCompetitive LandscapeInternet Retailing Expanding Thanks To Wide Offer and Competitive PricingUnilever Retains Lead But Faces Growing Competition From Small PlayersL'oréal Makes Gains As It Invests in New Products and An Online PresenceCategory Data
Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

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