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Beauty and Personal Care in Pakistan

Beauty and Personal Care in Pakistan

Spending in Pakistan increased with the continued growth in urbanisation and rising per capita disposable incomes. Other factors such as the greater contribution of women in the workforce, growing media exposure and a changing retail landscape resulting in the emergence of modern retail all combined to drive the growth of beauty and personal care in Pakistan. These factors also led to changing consumer preferences in favour of brands rather than traditional products and influenced the lifestyle...

Euromonitor International's Beauty and Personal Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN PAKISTAN
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Improved Lifestyles and Evolving Consumer Preferences Drive Growth in 2017
Television and Social Media Play A Crucial Role in Growth of Beauty and Personal Care
International Players Dominate With Strong Brand Equity and Consumer Loyalty
New Product Launches in 2017 Are Targeted at Convenience and Consumers Seeking Benefits
Booming Fashion Industry To Encourage Growth of Beauty and Personal Care
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Shift From Traditional Products To Brands Drives Growth of Baby and Child-specific Products
Increasing Participation of Young Mothers in the Workforce Expected To Contribute To Growth
Baby and Child-specific Skin Care and Toiletries Expected To Record Robust Growth
Competitive Landscape
Johnson's Baby by Johnson & Johnson Inc Leads in 2017
Private Label Mothercare Plc Remains the Second Largest Player
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Bar Soap Leads Due To Lack of Awareness of Liquid and Gel Formats
Talcum Powder Will Remain Significant As An Economic Alternative To Deodorants
Increasing Germs and Hygiene Awareness To Drive Growth of Liquid Soap in Cities
Competitive Landscape
Lux by Unilever Pakistan Ltd Maintains Its Lead in 2017
Antibacterial Soaps Continue Make A Significant Contribution in 2017
Brand Awareness Results in Consumers Switching From Unbranded Alternatives
Category Data
Table 19 Sales of Bath and Shower by Category: Value 2012-2017
Table 20 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 22 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 23 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 24 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Lip Products Will Remain the Entry Point for Consumers in Colour Cosmetics
Growing Trend of All-in-one Make-up Palettes Expected Over the Forecast Period
Increasing Diversification Into Colour Cosmetics by Local Fashion Players Will Drive Growth
Competitive Landscape
L'oréal Groupe Maintains Leadership Despite Growing Competition
With Consistently Growing Value Share, Vipera Cosmetics Emerges As A Key Player
Social Media Will Emerge As A Key Medium for Marketing Colour Cosmetics
Category Data
Table 27 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Need for Social Approval Among Young Consumers Will Drive Growth of Deodorants
Sprays Will Remain the Most Widely Used Format
Low-priced Perfumes Will Remain A Threat To Deodorants
Competitive Landscape
Unilever Pakistan Ltd Leads With Multiple Successful Brands
Hilal Care Emerges As New Player With Its Flagship Brand Bold Body Spray
International Players Dominate Deodorants With Their Better Distribution Networks
Category Data
Table 36 Sales of Deodorants by Category: Value 2012-2017
Table 37 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 39 NBO Company Shares of Deodorants: % Value 2013-2017
Table 40 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 41 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Increasing Awareness and Media Influence Will Drive Growth of Branded Depilatories
Cultural Taboo Associated With Women's Razors and Blades Will Prevent Growth
Increasing Spending Power of Women Will Positively Affect Growth
Competitive Landscape
Veet Continues To Lead With A Significant Value Share
Leading Players Take Share From Smaller Players, Consolidating the Fragmented Competitive Landscape
Olivia Cosmetics Pvt Ltd Sees the Largest Share Decline
Category Data
Table 44 Sales of Depilatories by Category: Value 2012-2017
Table 45 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Depilatories: % Value 2013-2017
Table 47 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 48 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Transition From Traditional Substitutes To Branded Fragrances Will Drive Growth
Wide Availability of Low-priced Duplicates Will Remain A Threat To Brands
Modern Retailing To Play A Vital Role in the Growth of Fragrances
Competitive Landscape
International Brands Dominate Premium Fragrances in 2017
Rasasi Perfumes Industry Llc Leads Mass Women Fragrances With Its Blue Brand
Category Data
Table 50 Sales of Fragrances by Category: Value 2012-2017
Table 51 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Fragrances: % Value 2013-2017
Table 53 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 56 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Trial of Shampoos Among Lower Socioeconomic Classes Will Drive Growth
Myth-busting Advertisements and Increasing Awareness Will Drive Growth of Colourants
Conditioners and Treatments To Grow Among Higher-income Consumers
Competitive Lands
Unilever Pakistan Ltd Leads With Multiple Successful Brands
International Manufacturers Continue To Dominate With Renowned Brands
Category Data
Table 58 Sales of Hair Care by Category: Value 2012-2017
Table 59 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 61 NBO Company Shares of Hair Care: % Value 2013-2017
Table 62 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 64 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 65 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 66 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Shaving Expected To Remain the Largest Among Men's Grooming
Men's Skin and Hair Care Expected To Grow Significantly Over the Forecast Period
Growth in Men's Grooming Expected To Be Driven Primarily by Men in Cities
Competitive Landscape
Procter & Gamble Pakistan (pvt) Ltd Leads Men's Shaving With Its Flagship Brand Gillette
Unilever Pakistan Ltd Leads Men's Toiletries With Its Fair & Lovely Max Fresh Brand
Modern Retailing Contributes Strongly To the Growth of Men's Grooming in 2017
Category Data
Table 67 Sales of Men's Grooming by Category: Value 2012-2017
Table 68 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 69 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 70 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 71 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 72 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 73 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 74 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 75 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospect
Near Saturation in Urban Areas Expected To Slow Oral Care Growth
Oral Care Will Continue To Be Driven by Basic Products, Including Toothpaste and Toothbrushes
Mouthwashes/dental Rinses To Grow Primarily Via Modern Retailing Channels
Competitive Landscape
With Immense Brand Equity, Colgate Safely Maintains Leadership
Sensodyne From GlaxoSmithKline Plc Continues To Create Upward Movement
Category Data
Table 76 Sales of Oral Care by Category: Value 2012-2017
Table 77 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 78 Sales of Toothbrushes by Category: Value 2012-2017
Table 79 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 80 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 81 NBO Company Shares of Oral Care: % Value 2013-2017
Table 82 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 83 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 84 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 85 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 86 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth of Skin Care To Be Driven Primarily by Facial Care
Facial Moisturiser To Remain the Most Widely Used Product
Anti-agers Will Drive Growth Following Mass Media Marketing
Competitive Landscape
Unilever Pakistan Ltd Leads Skin Care With Its Flagship Brand Pond's
Nivea Maintains Its Position Largely Due To Consumer Loyalty
International Players Dominate With Quality and Consistency
Category Data
Table 87 Sales of Skin Care by Category: Value 2012-2017
Table 88 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 89 NBO Company Shares of Skin Care: % Value 2013-2017
Table 90 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 91 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 92 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 93 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Trend of Skin Care To Prevent Effects of the Sun Will Continue Driving Growth
Increasing Economic Participation of Women Will Boost Demand for Sun Care
Social Media To Play A Crucial Role in Creating Awareness of Sun Care
Competitive Landscape
Unilever Pakistan Ltd Leads With Its Pond's Sunscreen Lotion
Sun Care Remains Fragmented With Only A Few Established Brands
Category Data
Table 94 Sales of Sun Care by Category: Value 2012-2017
Table 95 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 96 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 97 NBO Company Shares of Sun Care: % Value 2013-2017
Table 98 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 99 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 100 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 101 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Cities Will Drive Growth of Premium Beauty and Personal Care Brands
Category Data
Table 102 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 103 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 104 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 105 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 107 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Beauty and Personal Care Brands Will Continue To Lead
Category Data
Table 108 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 109 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 110 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 111 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 112 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 113 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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