Beauty and personal care packaging witnessed slightly slower volume growth in 2014 than in 2013, although remaining at a satisfactory rate. Consumers were increasingly image-conscious, given their rising sophistication, with exposure to international beauty and grooming trends via the internet. Improved participation in the workforce at the end of the review period also raised consumers’ willingness to maintain their image and look their best when at work.
Euromonitor International's Beauty and Personal Care Packaging in Thailand report offers insight into key trends and developments driving packaging across the category.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Men's Grooming, Oral Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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