Beauty and Personal Care in Mexico

Beauty and Personal Care in Mexico

COVID-19 is expected to have a negative impact on beauty and personal care overall in 2020. The lockdown in the country is having a strong negative impact on particular categories, whilst rising concerns about the effect of the pandemic on the economy are also more widely hampering growth . Many consumers are cutting back on spending where possible, and prioritising purchases of products that are viewed as essential. This is also leading to a stronger negative impact for premium beauty and perso...

Euromonitor International's Beauty and Personal Care in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Beauty and Personal Care in Mexico
Euromonitor International
June 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Economic stagnation hampers growth but brands launch strategies to boost sales
Unilever maintains its lead, but all players engage in launches to attract consumers’ interest
Growth despite potential for economic problems
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Growth continues, partly thanks to new natural launches
Unilever maintains its lead and continues to innovate
The direct selling channel and direct sellers remain important
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Slower growth as consumers move to dermocosmetics, but performances vary by category
Department stores remain important for distribution
Frabel and Estée Lauder remain the leaders thanks to innovation
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Continued growth, with natural claims and character licences particularly popular
Kimberly-Clark maintains its lead but Laboratorios Expanscience México sees a better performance
Encouraging consumers to buy specific rather than family products with natural ingredients
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Bar soap maintains its dominance thanks to its low price, but body wash/shower gel remains dynamic
Unilever maintains its strong lead but smaller players perform well
New product developments highlight freshness, quality, efficacy and natural ingredients
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2014-2019
Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Economic problems and changing trends lead to slow value growth and volume decline
Product launches maintain consumers’ interest
Direct selling companies see share declines but remain significant
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Growth continues, but at a slower pace as consumers look for multipack savings
Both natural and clinical products have their place
Unilever maintains its strength, but other players challenge with new product developments
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2014-2019
Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
The economy hampers growth, but some women are still willing to trade up
Little challenge from electric products or salons, with innovation helping to retain customers
Procter & Gamble maintains its lead but other players launch products and run promotions to gain share
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2014-2019
Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of Depilatories: % Value 2015-2019
Table 66 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 67 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
The widening of credit facilities leads to much better growth for premium fragrances
Retail channels understand the importance of product trials, and new brands and extensions
Direct sellers lead, and many new product launches are seen
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2014-2019
Table 70 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Fragrances: % Value 2015-2019
Table 72 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 75 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Salon professional hair care struggles but hair masks boost sales of conditioners and treatments
Increasing popularity of environmentally-friendly products with natural ingredients
Unilever maintains its lead but is challenged by Procter & Gamble
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2014-2019
Table 78 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 80 NBO Company Shares of Hair Care: % Value 2015-2019
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 82 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 83 LBN Brand Shares of Colourants: % Value 2016-2019
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 85 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 87 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Men’s razors and blades sees a significant slowdown in growth but remains important
New products and wider distribution boost sales in men’s deodorants and men’s hair care
Procter & Gamble leads, but other players launch products, especially in men’s toiletries
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 90 Sales of Men’s Grooming by Category: Value 2014-2019
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 94 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Power toothbrushes rises strongly from a low base, whilst multipacks gain popularity
Organic and natural products gain distribution and popularity and see new launches
Colgate innovates to maintain its lead, but other players keep up with new product developments
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 99 Sales of Oral Care by Category: Value 2014-2019
Table 100 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 101 Sales of Toothbrushes by Category: Value 2014-2019
Table 102 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 104 NBO Company Shares of Oral Care: % Value 2015-2019
Table 105 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 107 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 108 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 110 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Micellar water and face masks contribute strongly to growth
Premium and dermocosmetic products rise in popularity, and vitamin C is used in many launches
Unilever maintains its lead despite new entrants and innovative product launches
2020 AND BEYOND
COVID-19 impact
Affected products within skin care
Recovery and opportunities
CATEGORY DATA
Table 112 Sales of Skin Care by Category: Value 2014-2019
Table 113 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 114 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 115 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 116 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 117 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 118 NBO Company Shares of Skin Care: % Value 2015-2019
Table 119 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 120 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 121 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 122 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 123 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 124 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 125 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 126 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Strong growth, particularly in the premium segment, due to rising awareness of skin health
Dermocosmetic players innovate, but not only in sun care
Changes seen at the top and new launches claim efficacy
2020 AND BEYOND
COVID-19 impact
Affected products within sun care
Recovery and opportunities
CATEGORY DATA
Table 127 Sales of Sun Care by Category: Value 2014-2019
Table 128 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 129 NBO Company Shares of Sun Care: % Value 2015-2019
Table 130 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 131 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 132 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 133 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

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