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Beauty and Personal Care in Lithuania

BEAUTY AND PERSONAL CARE IN LITHUANIA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Added Value and Higher Quality
Pharmacies Expanding Product Offer
Major Players and Local Dynamo
Problem Solving and Added Value
Consistent Growth With No Major Fluctuations
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Category Close To Saturation
Medicated and Pharma Products Gain Attention
Baby Products More Dynamic Than Child-specific Products
Competitive Landscape
Leader Holds Its Position
Pharma Brands Gaining Sales
Kake Make Continues Growing
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Saturation and Promotions Shape Category Performance
Intimate Washes Reaches A Limit
Bar Soap Continues Downwards
Competitive Landscape
Temporary Problems for Biok Uab
Nida Private Label Steps Into the Fray
Competition for Global Brands Grows
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Demand for Higher Quality and Demographics To Shape the Category
Growth of the Pharma Channel
Facial Make-up Gains, Nail Products Loses
Competitive Landscape
L'oréal Maintains Leading Position
Small Brands Gain Consumer Attention
Premium Brands in Demand
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Mass Market Is Saturated
Formats Out of Favour
Pharma Sales Underpinning Category Performance
Competitive Landscape
Local Products Decline
Strong Growth for Revitalised L'Oréal Men Expert
Problem Solving and Premium in Demand
Category Data
Table 38 Sales of Deodorants by Category: Value 2012-2017
Table 39 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 41 NBO Company Shares of Deodorants: % Value 2013-2017
Table 42 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 44 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Depilatories Sees Healthy Growth
Pre-shave Growth Impacted by Alternatives
Hair Removers/bleaches Gains Sales
Competitive Landscape
Leader in Razors Leads Overall
Reckitt Benckiser Strong in Hair Removers/bleaches
Private Label Grows Strongly
Category Data
Table 47 Sales of Depilatories by Category: Value 2012-2017
Table 48 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Depilatories: % Value 2013-2017
Table 50 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 51 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Product With Strong Roots
Mass Fragrances Slowing Down
Eau De Toilette Preferred Over Eau De Perfume
Competitive Landscape
Fragmented and Dynamic Category
Direct Sellers Very Visible in Mass Segment
Category Data
Table 53 Sales of Fragrances by Category: Value 2012-2017
Table 54 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Fragrances: % Value 2013-2017
Table 56 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 59 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth of Salon Professional Hair Care and Solutions To Problems
Promotions Undermine Regular Sales
Revival of Hair Colourants
Competitive Landscape
Leader Holds Its Position
Private Label Growing
Category Data
Table 61 Sales of Hair Care by Category: Value 2012-2017
Table 62 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 64 NBO Company Shares of Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 69 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Beard Fashion Constrains Key Subcategory in Men's Grooming
Men's Fragrances Upholds Performance
Bath and Shower Gains Pace
Competitive Landscape
Temporary Slowdown for Key Local Brand
Relaunch of L'Oréal Men Expert Deodorant
Old Spice Grows in Bath and Shower
Category Data
Table 72 Sales of Men's Grooming by Category: Value 2012-2017
Table 73 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 76 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 77 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 79 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 80 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Power Toothbrushes Gaining Pace
Manual Toothbrushes Depend on Innovation
Toothpaste Performance Saved by the Problem Solvers
Competitive Landscape
Pharma Brands in Demand
Ecodenta Continues Expansion
Growth of Pharma Brands in Mouthwashes
Category Data
Table 81 Sales of Oral Care by Category: Value 2012-2017
Table 82 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 83 Sales of Toothbrushes by Category: Value 2012-2017
Table 84 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 86 NBO Company Shares of Oral Care: % Value 2013-2017
Table 87 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 88 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 90 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Anti-ageing and Cleansing in Demand
Anti-cellulite Body Care Loses Lustre
Pharmacies Enter Category
Competitive Landscape
Migration To Premium
Biok Remains Strongest Local Player
L'Oréal Holds Its Position
Category Data
Table 92 Sales of Skin Care by Category: Value 2012-2017
Table 93 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Skin Care: % Value 2013-2017
Table 95 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 97 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Seasonality Remains Significant
Growth of Pharma Sales
Some Potential Hampered by Tourism Overseas
Competitive Landscape
Leaders Dominate the Mass Segment
Private Label Led by Drogas
Pharma Channel Offers Widest Product Selection
Category Data
Table 99 Sales of Sun Care by Category: Value 2012-2017
Table 100 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 102 NBO Company Shares of Sun Care: % Value 2013-2017
Table 103 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 105 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 107 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Hair Care Grows Strongly
Facial Care Is Expected Leader
Premium Bath and Shower Posts Slowest Growth
Competitive Landscape
Bioderma Is the Most Visible Brand
L'Oréal Baltic Sia Leads With Balanced Portfolio
Local Player Also Present
Category Data
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Facial Care Grows
Mass Body Care Declines
Mass Hair Care Stagnates
Competitive Landscape
Major Global Players Lead
Good Results From Direct Sellers
Slight Decrease by Key Local Player
Category Data
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Lithuania

When it comes to the general performance of beauty and personal care in Lithuania in 2017, there were few unexpected changes or fluctuations evident. The majority of categories have reached saturation point and therefore significant dynamism in volume terms is not likely. On the contrary, growth in volume terms is undermined by the shrinking consumer base and changes in consumer perceptions. Therefore, less innovative categories demonstrated quite stagnant performance in volume terms, growing sl...

Euromonitor International's Beauty and Personal Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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