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Beauty and Personal Care in Latvia

Beauty and Personal Care in Latvia

The Latvian beauty and personal care market, which can be considered both saturated and mature, is facing future challenges related to the country’s shrinking population and fears of possible economic volatility, with Latvians not having forgotten the 2008 financial crisis and recent ban on exports to Russia. Nevertheless, with volume sales stagnant or rising only slightly, the industry’s value growth is being driven by a steady shift from mass to premium products.

Euromonitor International's Beauty and Personal Care in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN LATVIA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Latvian Beauty and Personal Care Witnessing A Shift Towards the Premium Segment
Smaller Players Focus on Niches, Leaving the Mass Segment To Global Brands
Latvian Manufacturers Showing Some Ambition With Their New Product Developments
Counterfeit Products Pose A Threat To the Premium Segment
Future Growth To Depend on New Product Development and the Use of Digital Tools
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Organic and Paraben-free Products on the Rise
Baby Wipes the Best Performing Category in 2017
New Launches Tend To Disappear Rapidly Due To the Vast Assortment of Products Available
Competitive Landscape
International Players Lead A Saturated Category
Health and Beauty Specialist Retailers Dominate Distribution
Local Players Look To Premium-positioned Natural Products To Drive Sales
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Liquid Soap Increasingly Replacing Bar Soap
Sensorial Properties To Drive Future Sales
Bath Additives Suffering From A Consumer Preference for Showers
Competitive Landscape
Local Player Stenders Benefits From Its Domestic Roots
Health and Beauty Specialists Remains the Leading Distribution Channel for Bath and Shower
Shift From Mass To Premium Products Anticipated
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Bb/cc Creams, Mascara and Nail Polish the Best Performers in 2017
Category Benefits From Frequent New Launches To Maintain Consumer Interest
Increasing Consumer Sophistication and Changing Demographics
Competitive Landscape
L'oréal Remains the Clear Category Leader
Almost A Fifth of Colour Cosmetics Sold in Drugstores/parapharmacies
Manufacturers Increasingly Focusing on Influencer Marketing
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Deodorant Creams Slightly Gaining Ground
Rise of Premium Deodorant Brands
Health Concerns To Shape Future New Product Development
Competitive Landscape
Multinationals Continue To Dominate the Category
Local Manufacturers Have A Minor Presence in Deodorants
Online Sales of Deodorants To Rise Over the Forecast Period
Category Data
Table 39 Sales of Deodorants by Category: Value 2012-2017
Table 40 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 42 NBO Company Shares of Deodorants: % Value 2013-2017
Table 43 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 45 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Health and Wellness Trend Penetrating Depilatories
Electrical Devices Pose A Threat To the Category Over the Long Term
Women's Razors and Blades Expected To Continue To Record Steady Growth
Competitive Landscape
Procter & Gamble Remains the Leading Player in Depilatories
Small Players Opt for Niche Or Professional Channels
Depilatories Could Face Future Stagnation
Category Data
Table 48 Sales of Depilatories by Category: Value 2012-2017
Table 49 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Depilatories: % Value 2013-2017
Table 51 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 52 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Larger Packs Offer Better Value for Money
New Launches the Main Driver of Sales in A Saturated Category
Category Witnessing An Ongoing Shift Towards Niche Premium Products
Competitive Landscape
Coty Leads A Very Fragmented Category
Internet Retailing Continues To Gain Ground
Growing Consumer Focus on Perfume Concentration
Category Data
Table 54 Sales of Fragrances by Category: Value 2012-2017
Table 55 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Fragrances: % Value 2013-2017
Table 57 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 60 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Salon Professional Hair Care Records A Stronger Performance in 2017
New Product Developments Affect Both the Mass and Premium Segments
Consumers Shift Towards Premium, Niche and Organic Products
Competitive Landscape
Salon Professional Hair Care More Concentrated Than the Wider Category
Traditional Advertising and Marketing Activities Falling Out of Favour
Internet Retailing Expected To Increase Its Share of Hair Care Sales
Category Data
Table 62 Sales of Hair Care by Category: Value 2012-2017
Table 63 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 65 NBO Company Shares of Hair Care: % Value 2013-2017
Table 66 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 70 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Specialist Barber Shops Are Booming in Urban Areas
Men's Shaving Sales Largely Fuelled by Pre-shave and Post-shave Products
Premium Men's Grooming Products Set To Continue To Outperform Mass Offerings
Competitive Landscape
Procter & Gamble Maintains Its Lead in Men's Grooming
Beauty Salons Helping To Boost Sales of Men's Grooming Products
More Sophisticated Men's Grooming Products Expected To Be Launched in the Near Future
Category Data
Table 73 Sales of Men's Grooming by Category: Value 2012-2017
Table 74 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 77 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 78 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 80 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 81 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Oral Care Grows As Consumers Add More Products To Their Shopping Baskets
Manual Toothbrushes Losing Out To Electric Toothbrushes
Increasing Demand for Higher Quality and Natural Ingredients
Competitive Landscape
Category Continues To Remain Largely in the Hands of Multinationals
Emergence of smarter Solutions
Category Expected To Witness the Emergence of New Players and Brands
Category Data
Table 82 Sales of Oral Care by Category: Value 2012-2017
Table 83 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 84 Sales of Toothbrushes by Category: Value 2012-2017
Table 85 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 87 NBO Company Shares of Oral Care: % Value 2013-2017
Table 88 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 89 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 91 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Skin Care on the Rise
Activated Charcoal Products the Most Significant New Launches
Dzintars Launches A New Skin Care Range
Competitive Landscape
Multinationals Dominate Sales
Brand Exclusivity and Uniqueness Set To Be Future Sales Drivers
No Major Changes Expected in Terms of Distribution
Category Data
Table 93 Sales of Skin Care by Category: Value 2012-2017
Table 94 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 95 NBO Company Shares of Skin Care: % Value 2013-2017
Table 96 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 98 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Opportunities and Threats To Sun Protection in the Coming Years
Volume Growth Slows in Self-tanning
New Product Launches Remain Limited
Competitive Landscape
Leading Players Maintain Their Positions
Supermarkets and Chemists/pharmacies Command the Greatest Share of Sales But Internet Retailing Gaining Ground
Advertising Remains Seasonal
Category Data
Table 100 Sales of Sun Care by Category: Value 2012-2017
Table 101 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 103 NBO Company Shares of Sun Care: % Value 2013-2017
Table 104 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 106 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 108 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Beauty and Personal Care Driven by Rising Unit Prices
Intensifying Shift From Mass To Premium Products
Fragrances, Skin Care and Hair Care To Drive Future Sales
Competitive Landscape
Global Manufacturers Continue To Dominate the Premium Segment
New Product Developments Focus Mostly on Anti-ageing
Category Data
Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Health and Wellness Trend Penetrating Mass Beauty and Personal Care
Hair Care and Skin Care Together Dominate Sales
Abundance of New Products Threatens To Reduce Their Visibility and Longevity
Competitive Landscape
L'oréal Remains the Leading Player in Mass Beauty and Personal Care
Major Beauty Retailer Drogas Revamps One of Its Outlets in the Capital
Stronger Demand for Locally-made Products With Better Quality and Natural Ingredients
Category Data
Table 115 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 116 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 117 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 118 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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