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Beauty and Personal Care in Kazakhstan

Beauty and Personal Care in Kazakhstan

Beauty and personal care posted a stable performance in volume terms in 2017, while value growth was higher due to rising unit prices. With decreasing consumer purchasing power in 2014-15, consumers in 2017 still looked to save money, giving preference to essential beauty and personal care products. However, since 2016, the standard of living in Kazakhstan has improved slightly. In 2017, disposable incomes for the majority of consumers remained relatively stable, with volume sales growing only s...

Euromonitor International's Beauty and Personal Care in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN KAZAKHSTAN
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Stable Performance in 2017
Growing Demand for More Natural Brands
International Manufacturers Continue To Lead Sales
Focus on New Product Launches in 2017
Moderate Development Over Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Growing Awareness of Need for Baby and Child-specific Products
Growing Demand for Products With Natural Positioning
Demographic Trends Support Growth
Competitive Landscape
Multinationals Continue To Dominate Sales
Manufacturers Focus on Functionality
Interaction With Parents Through Social Media
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Active and Healthy Lifestyle Trend
Growing Demand for SpA Experience Products
Growing Demand for Natural Products
Competitive Landscape
Companies Offering Craft Packaging Design
Manufacturers Focus on Regions and Rural Areas
Lack of Private Label Options in Bath and Shower
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Other Facial Make-up, Bb/cc Creams and Foundation/concealer Lead Growth
Preferences Differ by Region
Mascara and Nail Products Competing With Artificial Eyelashes and Gel Manicure
Competitive Landscape
Strong Marketing Support From Leading Players
Growing Popularity of Chinese Products Among Low Income Consumers
Young Women Driving New Product Development
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Population Growth and Urbanisation Support Sales
Deodorants With Extra Benefits Becoming More Popular
Limited Demand for Deodorant Creams
Competitive Landscape
Ongoing Competition Between Unilever and Beiersdorf
Companies Focusing on Naturally Positioned Products
Affordability Remains Key Factor
Category Data
Table 38 Sales of Deodorants by Category: Value 2012-2017
Table 39 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 41 NBO Company Shares of Deodorants: % Value 2013-2017
Table 42 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 44 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Population Growth and Urbanisation Fuels Sales
Convenience Main Criteria in Depilatories
Growing Financial Independence Among Women
Competitive Landscape
Strong Dependence on Imported Brands
Frequent Price-based Promotions
Lack of New Product Developments and Innovations
Category Data
Table 47 Sales of Depilatories by Category: Value 2012-2017
Table 48 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Depilatories: % Value 2013-2017
Table 50 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 51 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Fragrances Continue To Be Consumed Regularly
Unpopularity of Unisex Fragrances
Consumer Preferences Differ by Region
Competitive Landscape
Mass Fragrances Continue To Dominate Sales
Manufacturers Focus on Younger People
Importance of Storytelling Advertising
Category Data
Table 53 Sales of Fragrances by Category: Value 2012-2017
Table 54 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Fragrances: % Value 2013-2017
Table 56 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 59 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Demand for Naturally Positioned Products
Active Position of Women in Everyday Life
Growing Share of Cheap Brands
Competitive Landscape
Growing Number of Hair Care Brands Positioned for Healthy Scalps
Continuous New Product Development
Opportunities for Private Label
Category Data
Table 61 Sales of Hair Care by Category: Value 2012-2017
Table 62 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 64 NBO Company Shares of Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 69 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Producers Also Targeting Women When Promoting Men's Grooming Ranges
Emergence of Barbershops in Large Towns Fuels Interest in Personal Care
Moderate Population Growth in 2017
Competitive Landscape
Extension of Korean Brands
Rising Consumer Purchasing Power To Boost Demand
Potential for Naturally Positioned Products
Category Data
Table 72 Sales of Men's Grooming by Category: Value 2012-2017
Table 73 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 76 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 77 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 79 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 80 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Toothpaste Continues To Be Considered An Essential Product
Growing Demand for Natural Oral Care
Population Growth and Urbanisation Fuelling Sales
Competitive Landscape
International Companies Continue To Dominate Oral Care
Changing Marketing Strategies
Opportunities for Private Label Players
Category Data
Table 81 Sales of Oral Care by Category: Value 2012-2017
Table 82 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 83 Sales of Toothbrushes by Category: Value 2012-2017
Table 84 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 86 NBO Company Shares of Oral Care: % Value 2013-2017
Table 87 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 88 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 90 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Still Weak Skin Care Culture in Kazakhstan
Facial Masks Posts Strong Growth
Ageing Population Fuelling Anti-agers Sales
Competitive Landscape
Intense Competition Among Manufacturers
Skin Care Attracting Attention of Companies
Introduction of New Skin Cleaning Devices
Category Data
Table 92 Sales of Skin Care by Category: Value 2012-2017
Table 93 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Skin Care: % Value 2013-2017
Table 95 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 97 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Competition From Colour Cosmetics and Skin Care
Focus on Young Consumers
Male Consumers Remain Ambivalent About Sun Care
Competitive Landscape
Opportunities for Private Label Sun Care
New Product Developments With Added Value Benefits
Manufacturers Focusing on Marketing Campaigns
Category Data
Table 99 Sales of Sun Care by Category: Value 2012-2017
Table 100 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 102 NBO Company Shares of Sun Care: % Value 2013-2017
Table 103 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 105 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 107 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
More Women Entering Workforce
Popularity of Eco-brands Strengthens Competition
Improving Economic Situation
Competitive Landscape
Mass Beauty and Personal Care Players Gain Sales Share
New Players Expected To Enter Over the Forecast Period
Significant Discounts on Premium Brands
Category Data
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Beauty and Personal Care Ranges Continue To Lead Sales
Growing Demand for Natural Products
Promotion and Advertising With Help of Beauty Bloggers
Competitive Landscape
Strong Position of Direct Sellers in Mass Market
Growing Popularity of Russian Brands
Increasing Number of Specialised Korean Stores
Category Data
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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