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Beauty and Personal Care in Japan


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Beauty and Personal Care in Japan

In 2018, inbound tourists continued to support the growth of beauty and personal care in Japan, thanks to their strong purchasing power and growing global interest in J-beauty; a term used to describe brands developed and produced in Japan. In general, products made in Japan are acknowledged as high quality and are well-perceived amongst consumers globally. The impression is the same for beauty and personal care products in Japan, with local manufacturers underdoing intense development processes...

Euromonitor International's Beauty and Personal Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Beauty and Personal Care in Japan
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Inbound Tourists Continue To Support Growth in Beauty and Personal Care
Digital Technology Emerges in Beauty and Personal Care
Fragmentation Accelerates As Non-beauty Companies and Start-ups Enter the Market
Active Ingredients Focusing on Efficacy Continue To Be Introduced
Tourism and Untapped Territory Are Key for Maintaining Growth
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
the Declining Birth Rate Hampers Growth in Baby and Child-specific Products
Sun Care Sees the Strongest Growth
Time-saving Leads To Demand for Products Ideal for Both Adults and Children
Competitive Landscape
Pigeon Corp Continues To Lead Baby and Child-specific Products
Johnson & Johnson Maintains Its Strong Presence
Johnson's Baby Oil Is Also Popular Amongst Adults
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Premiumisation Helps Maintain Growth in Bath and Shower
the Rising Presence and Popularity of Foam Format Products
Growth in Bath Additives Is Forecast Despite Its Maturity
Competitive Landscape
Kao Corp Continues To Lead Bath and Shower
Cow Brand Soap Kyoshinsha Maintains Its Second Position
Innovations in Bath Additives To Maintain Growth
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
the Concept of Men's Cosmetics Emerges
New Launches of Men's Colour Cosmetics
Social Media Remains An Important Platform To Maintain A Brand Presence
Competitive Landscape
Shiseido Continues To Lead Colour Cosmetics
Targeting the Younger Generation
Chanel's Chanel Matsuri Evokes Japanese Authenticity
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Sumehara Helps Combat Maturity in Deodorants
Sales of Men's Deodorants Particularly Benefit From Sumehara
Jikanuri Is on the Rise
Competitive Landscape
Nivea-kao Maintains Its Lead in Deodorants
the Second and Third Players
Lion Corp Holds the Second Brand in Deodorants
Category Data
Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Decline Is Seen Despite Premiumisation
Professional Hair Removal Services and Electric Appliances Are Threats To Growth
Women's Razors and Blades Is Expected To See the Strongest Volume Decline
Competitive Landscape
Schick Japan Continues To Lead Depilatories
Innovation Is Critical for Growth
Kai Corp Poses A Strong Challenge
Category Data
Table 51 Sales of Depilatories by Category: Value 2013-2018
Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Signs of Growth in Fragrances
Competition From Other Categories
Sumehara Is A Threat To Growth
Competitive Landscape
International Brands Continue To Lead Fragrances
Chanel Holds Second Place
Fits Corp Remains Strong in Mass Fragrances
Category Data
Table 58 Sales of Fragrances by Category: Value 2013-2018
Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Botanical Shampoos Attract Consumers' Attention
Other Personalisation Concepts Are Also Seen
Grey Hair Is Key for the Colourants Category
Competitive Landscape
Kao Corp Remains Steady at the Top
the Natural Concept Continues
Mainstream Players Try To Intrigue Consumers
Category Data
Table 66 Sales of Hair Care by Category: Value 2013-2018
Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Men's Bath and Shower and Deodorants Register the Strongest Performances
Manufacturers Launch New Products
Rising Awareness of Men's Skin Care
Competitive Landscape
Mandom Corp Maintains Its Leading Position
New Players Create Fragmentation
Launches in Men's Skin Care
Category Data
Table 79 Sales of Men's Grooming by Category: Value 2013-2018
Table 80 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 83 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 84 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Continuous Growth Is Expected in Oral Care Despite the Ageing Population
Fresh Breath Products Have Been Gaining Traction
Competitive Landscape
Lion Corp Remains the Undisputed Leader
Sunstar Poses A Strong Challenge
Category Data
Table 88 Sales of Oral Care by Category: Value 2013-2018
Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 90 Sales of Toothbrushes by Category: Value 2013-2018
Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 96 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 97 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 99 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Products With High Unit Prices Attract Attention
Fragrances Shows Strong Growth
Beauty Sections Expand in Department Stores
Competitive Landscape
Shiseido Leads Premium Beauty and Personal Care
the Importance of the In-store Experience
the Competition With Masstige Products Continues To Blur Borders
Category Data
Table 101 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 102 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 104 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 105 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 106 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
the Shift of Products and Marketing From mass To small-mass
Proponents of small-mass
Drugstores/parapharmacies Remains the Key Distribution Channel
Competitive Landscape
Kao Corp Continues To Lead Mass Beauty and Personal Care
High Fragmentation Due To the Popularity of Social Networks
Major Manufacturers Face the Competition
Category Data
Table 107 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 108 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 109 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 110 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 111 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 112 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

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