Beauty and Personal Care in Germany

Beauty and Personal Care in Germany

COVID-19 will have a profound impact on the German beauty and personal care industry in 2020. Non-essential store closures and spending much more time than usual at home during the COVID-19 outbreak led to a sharp decline in sales of products such as fragrances and colour cosmetics. There were pockets of products with stronger sales due to changing habits triggered by the pandemic – such as liquid soap as well as skin care products to tackle dried-out skin from frequent hand washing and use of h...

Euromonitor International's Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Beauty and Personal Care in Germany
Euromonitor International
July 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Natural and free from in strong demand
Multinationals continue to lead, including “home-grown” players
Stable value growth expected over the forecast period
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2017-2024
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2016-2024
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Frequent promotions put pressure on prices; masstige gains ground
Mass fragrances continues to decline due to preference for premium products
L’Oréal Deutschland and Beiersdorf lead, but local players remain competitive
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Premium beauty and personal care continues to grow, but blurring line between premium and mass could be a challenge
Solid performance of pharma brands
Leader L’Oréal continues to increase its premium beauty and personal care sales share
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Value growth supported by rising interest in natural and organic products
Sun care benefits from a hot and sunny 2019
Johnson & Johnson leads baby and child-specific care; pharmacy brands among the best performers
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2016-2019
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Bar soaps enjoying a revival; Exotic products feature destination themes highlighting “experiences”
Health aspect of bath and shower is becoming more important
Unilever leads a fragmented category, while Henkel continues to lose share
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2014-2019
Table 35 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 37 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 38 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 40 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Decline in nail products contributes to slowing growth in overall colour cosmetics
Organic, vegan and hypoallergenic are key in colour cosmetics
L’Oréal Deutschland leads, Cosnova’s Catrice and L.O.V brands record strong growth
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 47 LBN Brand Shares of Eye Make-up: % Value 2016-2019
Table 48 LBN Brand Shares of Facial Make-up: % Value 2016-2019
Table 49 LBN Brand Shares of Lip Products: % Value 2016-2019
Table 50 LBN Brand Shares of Nail Products: % Value 2016-2019
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Deodorants sees another year of stable growth, but sprays growth continues to slow
Free-from trend benefits deodorant pumps
Unilever Deutschland leads deodorants, but Beiersdorf closes the gap in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2014-2019
Table 55 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 57 NBO Company Shares of Deodorants: % Value 2015-2019
Table 58 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 60 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Players looking to add value in what is already a mature category
Innovation expected over the forecast period
Procter & Gamble leads overall, with Reckitt Benckiser’s Veet dominating hair removers/bleaches
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2014-2019
Table 64 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 66 NBO Company Shares of Depilatories: % Value 2015-2019
Table 67 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 68 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Value growth very limited in 2019, but fragrance sets/kits remain popular gifts
Potential in intense fragrances
Coty remains the clear leader in fragrances
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2014-2019
Table 71 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of Fragrances: % Value 2015-2019
Table 73 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 76 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Upward pressure on prices as consumers look for “natural” products
Drugstores continue to lead hair distribution
Henkel still leads hair care, but small players continue gaining sales share
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2014-2019
Table 79 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 81 NBO Company Shares of Hair Care: % Value 2015-2019
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 83 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 84 LBN Brand Shares of Colourants: % Value 2016-2019
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 86 LBN Brand Shares of Styling Agents: % Value 2016-2019
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 88 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Men’s evolving shaving habits are changing the make-up of men’s grooming
Health and beauty are pushing men to spend more
Leader Procter & Gamble continues to lose share
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2014-2019
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2019
Table 95 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Therapeutical toothpaste products continue to grow
Social media continues influencing consumers’ choices
GlaxoSmithKline leads, Procter & Gamble gains share, private label loses share
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2014-2019
Table 101 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 102 Sales of Toothbrushes by Category: Value 2014-2019
Table 103 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 105 NBO Company Shares of Oral Care: % Value 2015-2019
Table 106 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2016-2019
Table 108 LBN Brand Shares of Toothpaste: % Value 2016-2019
Table 109 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 111 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Skin care routines become more complex; masstige is taking off
Unabated popularity of face masks
L’Oréal Deutschland continues to lead skin care
2020 AND BEYOND
COVID-19 impact
Affected products within skin care
Recovery and opportunities
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2014-2019
Table 114 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 115 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 116 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 117 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 118 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2015-2019
Table 119 NBO Company Shares of Skin Care: % Value 2015-2019
Table 120 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 121 LBN Brand Shares of Basic Moisturisers: % Value 2016-2019
Table 122 LBN Brand Shares of Anti-agers: % Value 2016-2019
Table 123 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2016-2019
Table 124 LBN Brand Shares of General Purpose Body Care: % Value 2016-2019
Table 125 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 126 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 127 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Sun care to continue growing regardless of the weather conditions; premiumisation playing a role in sun protection
Consumers increasingly scrutinising product ingredients
L’Oréal sales boosted by premium dermocosmetics; private label share growing
2020 AND BEYOND
COVID-19 impact
Affected products within sun care
Recovery and opportunities
CATEGORY DATA
Table 128 Sales of Sun Care by Category: Value 2014-2019
Table 129 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 130 NBO Company Shares of Sun Care: % Value 2015-2019
Table 131 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 132 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 133 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 134 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024

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