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Beauty and Personal Care in Germany

Beauty and Personal Care in Germany

In 2017, beauty and personal care in Germany continued to register steady current value growth. This can be attributed to strong performances from several categories which are benefiting from current trends, with other categories posting a decline in value sales due to strong price competition and changing consumer preferences.

Euromonitor International's Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN GERMANY
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Beauty and Personal Care Continues To Register Steady Current Value Growth in 2017
Natural Products Becoming More Popular
Leading Companies Face Growing Competition
Innovation Driven by More Sophisticated Consumer Demands
Rising Demand for Premium and Natural Products To Drive Further Growth
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Demographic Developments Expected To Continue To Support Growth
Increasing Focus on Product Quality Contributes To Value Growth
Competitive Landscape
Strong Consumer Trust Helps the Leading Players To Increase Their Share
Manufacturers Increasingly Focusing on Quality and Health Attributes
Private Label Set To Become More Relevant Despite the Focus on Quality
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Consumers Show A Growing Interest in Transforming Their Bathrooms Into Private Spas
Natural Products Benefit From A Greater Emphasis on Wellbeing
Competitive Landscape
Unilever Remains the Leading Player
Smaller Brands Benefit From A Greater Emphasis on Natural Ingredients
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Stronger Emphasis on Appearance Benefits Colour Cosmetics
Eye Make-up and Contouring To Drive Value Growth
Competitive Landscape
L'oréal Remains the Leading Player
Smaller Brands and Private Label Benefit From Ongoing Category Growth
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Consumer Preference for Aluminium-free Products To Reshape the Category
Consumers Try New Formats Amidst Increasing Health and Environmental Awareness
Competitive Landscape
Unilever and Beiersdorf Together Dominate the Category
Small Players Have An Opportunity To Benefit From Current Trends
Category Data
Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 48 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Desire for A Youthful Appearance Supports Hair Removal
Value Sales Expected To Continue To Decline Amidst the Rise of Alternative Methods
Demand Rising for Professional Services
Competitive Landscape
Procter & Gamble and Wilkinson Sword Dominate Women's Razors and Blades
Beiersdorf Looking To Challenge the More Established Players
Category Data
Table 51 Sales of Depilatories by Category: Value 2012-2017
Table 52 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 54 NBO Company Shares of Depilatories: % Value 2013-2017
Table 55 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 56 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Competition Limits Potential Value Growth
Category Also Suffering From Saturation
Sets/kits and Unisex Fragrances Set To Support Future Growth
Competitive Landscape
Douglas Adjusts Its Strategy Amidst Growing Competition
Leading Player Coty Restructures Its Portfolio
Category Data
Table 58 Sales of Fragrances by Category: Value 2012-2017
Table 59 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of Fragrances: % Value 2013-2017
Table 61 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 64 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Intensifying Price Competition Adversely Impacts Value Sales
New Trends and Preferences To Mitigate the Effect of Lower Unit Prices
Competitive Landscape
Henkel Maintains Its Leading Position Thanks To A Strong Brand Portfolio
Rising Demand for Natural Products Presents An Opportunity for Smaller Players
Category Data
Table 66 Sales of Hair Care by Category: Value 2012-2017
Table 67 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 68 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 69 NBO Company Shares of Hair Care: % Value 2013-2017
Table 70 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 71 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 72 LBN Brand Shares of Colourants: % Value 2014-2017
Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 75 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 76 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growth Potential Remains Strong Despite Overall Value Decline
Men's Purchasing Behaviour Requires Tailored Marketing Activities
Competitive Landscape
Leading Player Procter & Gamble Continues To Lose Share
Private Label Expected To Benefit From A Preference for Mass Products
Category Data
Table 79 Sales of Men's Grooming by Category: Value 2012-2017
Table 80 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 83 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 84 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 86 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Category Benefits From Increasing Awareness of Oral Hygiene
Concerns About Appearance Support the Growth of Tooth Whitening Products
Alternative Green and Free-from Solutions Continue To Grow
Competitive Landscape
GlaxoSmithKline Continues To Lead Oral Care
Consumers Seek Innovative But Value-for-money Products
Category Data
Table 88 Sales of Oral Care by Category: Value 2012-2017
Table 89 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 90 Sales of Toothbrushes by Category: Value 2012-2017
Table 91 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 92 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 93 NBO Company Shares of Oral Care: % Value 2013-2017
Table 94 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 96 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 97 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Desire for A Young and Healthy Appearance Drives Value Sales
Natural Skin Care To Record Further Growth Thanks To A Focus on Greener Lifestyles
Men's Skin Care Also Contributes To Growth
Competitive Landscape
L'oréal and Beiersdorf Battle It Out at the Top
Private Label Expected To Benefit From the Growth of Natural Skin Care
Category Data
Table 101 Sales of Skin Care by Category: Value 2012-2017
Table 102 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 NBO Company Shares of Skin Care: % Value 2013-2017
Table 109 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 110 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 111 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 112 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 113 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 114 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 115 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 116 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Consumer Awareness Reducing the Category's Dependence on the Weather
Demand for More Sophisticated Products To Drive Value Sales
Digital Trends and Information Campaigns Supporting Skin Health Offer Growth Opportunities
Competitive Landscape
L'oréal Continues To Lead Sun Care
Innovation and Tradition Support Various Manufacturers
Improving Quality of Private Label Puts More Pressure on Competitors and Future Prices
Category Data
Table 117 Sales of Sun Care by Category: Value 2012-2017
Table 118 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 119 NBO Company Shares of Sun Care: % Value 2013-2017
Table 120 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 122 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Headlines
Prospects
German Consumers Become Willing To Spend More on Products With Clear Health Benefits
Popularity of Premium Products Varies According To Category
Competitive Landscape
L'oréal Leads Premium Beauty and Personal Care
L'oréal Expected To Maintain Its Leading Position Through A Focus on New Product Development
Category Data
Table 124 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 125 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 126 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 127 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 129 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Interest in Beauty and Personal Care Supports Growth in the Mass Segment
Price Competition Expected To Intensify
Competitive Landscape
L'oréal Remains the Leading Company in An Increasingly Competitive Mass Segment
Category Data
Table 130 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 131 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 132 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 133 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 135 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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