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Beauty and Personal Care in Georgia

BEAUTY AND PERSONAL CARE IN GEORGIA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Factors Contributing To Positivity of Beauty and Personal Care in Georgia
Stability of Currency Rate Benefits Premium Products
Three Distinct Leaders of Beauty and Personal Care in 2017
Returning Popularity of Premium Products Due To New Development
Forecast Period Expected To Bring Continued Growth
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Baby and Child-specific Products Expected To Continue Stable Growth Over Forecast Period
Expansion of Modern Grocery Retailers and Chained Pharmacies Increases Awareness of Baby and Child-specific Products
Increasing Interest in Other Baby and Child-specific Products
Competitive Landscape
Johnson's Baby by Johnson & Johnson Tightly Pursued by Bübchen
Presence of Direct Sellers Is Marginal
No Significant Presence of Premium Brands
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Evolution of Grocery Retailing Expected To Aid Growth of Smaller Areas in Category
Increasing Competition To Also Affect Prices
Intimate Hygiene Will Be Best Performer of Forecast Period
Competitive Landscape
Colgate-Palmolive Retains Leadership
Different Positioning by Second-ranked Unilever
Local Producers Unable To Gain Position in Bath and Shower
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Colour Cosmetics Expected To See Lower Growth Over the Forecast Period
Minor Categories Expected To Continue Emerging
Competition Between Direct Sellers and Store-based Retailers To Maintain Price Stability
Competitive Landscape
Regardless of Strong Competition, L'oréal Groupe Remains Leader
Strong Direct Sellers
Positive Outlook for Premium Products
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Hot Climate Helps Maintain Growth and Further Development
Probable Obstacle To Growth
Unit Prices Expected To Be Stable Over Forecast Period Unless Devaluation Reappears
Competitive Landscape
Wide Portfolio Sustains Leadership
Regardless of Narrow Targeting, Beiersdorf's Nivea Ranks Second in Brands
Emerging Modern Formats of Store-based Retailing Compete With Direct Sellers
Category Data
Table 38 Sales of Deodorants by Category: Value 2012-2017
Table 39 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 41 NBO Company Shares of Deodorants: % Value 2013-2017
Table 42 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 44 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Maturity for Women's Razors and Blades Is Expected
Women's Pre-shave Expected To Continue With Steady Growth
Salons Expected To Contribute To Decreasing Value Sales Growth Over Forecast Period
Competitive Landscape
the Procter & Gamble Co Remains Firm Leader of Depilatories in 2017
Sté Bic SA Is Strongest Rival To Leader
Stronger Presence of Direct Sellers in Hair Removers/bleaches
Category Data
Table 47 Sales of Depilatories by Category: Value 2012-2017
Table 48 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Depilatories: % Value 2013-2017
Table 50 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 51 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium Men's Fragrances Prospers From Changing Consumer Behaviour
Fragrances Sets/kits Will Continue To Emerge Over the Forecast Period
Dark Days Ahead for Unisex Fragrances
Competitive Landscape
Coty Inc Manages A Wide Product Portfolio
Direct Sellers Hold Strong Positions in Fragrances
Oriflame Georgia Another Strong Direct Seller in Fragrances
Category Data
Table 53 Sales of Fragrances by Category: Value 2012-2017
Table 54 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Fragrances: % Value 2013-2017
Table 56 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 59 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Salon Professional Hair Care Expected To Grow Stronger As Hair Care Habits Change
Hair Loss Treatments To Slow Down Due To Increasing Popularity of Hair Transplants
Standard Shampoos Expected To Remain the Fastest Performer Over Forecast Period
Competitive Landscape
the Procter & Gamble Co Retains Leadership of Mature Category
Poor Performance of Direct Sellers
Local Producers Struggle
Category Data
Table 61 Sales of Hair Care by Category: Value 2012-2017
Table 62 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 64 NBO Company Shares of Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 69 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Shaving Is Strongly Influenced by Devaluation of Local Currency
Premium Men's Bath and Shower Will Be Strongest Performer Over Forecast Period
Men's Skin Care Expected To Be Another Strong Performer
Competitive Landscape
Strong Brand Awareness Helps the Procter & Gamble Co To Maintain Leadership
Narrow Positioning But Strong Second Position for Bic by Sté Bic SA
Lack of Interest in Direct Sellers
Category Data
Table 72 Sales of Men's Grooming by Category: Value 2012-2017
Table 73 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 76 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 77 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 79 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 80 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Denture Care Expected To Continue To See Strong Value Growth Over the Forecast Period
Growth of Toothpaste Is Affected by Devalued Local Currency
Power Toothbrushes Expected To Benefit From Increasing Availability
Competitive Landscape
Stable Leadership for Colgate-Palmolive Over the Review Period
Gbo Unilever Displays Dynamic Growth
Dr Theiss Naturwaren GmbH Records Promising Growth
Category Data
Table 81 Sales of Oral Care by Category: Value 2012-2017
Table 82 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 83 Sales of Toothbrushes by Category: Value 2012-2017
Table 84 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 86 NBO Company Shares of Oral Care: % Value 2013-2017
Table 87 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 88 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 90 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Skin Care Becoming Essential Product To Georgian Consumers
Body Care To See Biggest Improvement in Terms of Forecast Period
Anti-agers Is Stable and Remains Unaffected by Outside Factors
Competitive Landscape
Leaders Succeed With Wide Portfolio Positioning
Direct Sellers Hold Strong Positions Within Skin Care
High Share of others Might Indicate Chances of Further Consolidation of Skin Care
Category Data
Table 92 Sales of Skin Care by Category: Value 2012-2017
Table 93 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Skin Care: % Value 2013-2017
Table 95 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 97 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sun Protection Expected To Remain the Leading Category
Seasonality of Using Sun Care Is Expected To Expand Over Forecast Period
Devaluation Affects Sun Care But Low Price Elasticity Is Demonstrated
Competitive Landscape
Beiersdorf AG Remains Strong Leader of Sun Care
Development of Baby and Child-specific Sun Care May Bring Changes in Share Structure
Minor Brands Tend To Disappear
Category Data
Table 99 Sales of Sun Care by Category: Value 2012-2017
Table 100 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 102 NBO Company Shares of Sun Care: % Value 2013-2017
Table 103 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 105 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 107 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Fragrances To Be Major Generator of Premium Sales
Consumers Recover After Devaluation Shock
Forecast Period Outlook Is Improvement on Review Period
Competitive Landscape
Fragrances Is Basis for Premium Beauty and Personal Care Leaders
Share of Others Remains Stable in 2017
Category Data
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Forecast Period Growth Predicted To Be Lower Than the Review Period
Emerging Growth Expected for Limited Mass Beauty and Personal Care Categories
Mass Sets/kits Continues To Offer Potential Growth for Forecast Period
Competitive Landscape
Three Leaders of Mass Beauty and Personal Care
Direct Sellers Are Stable Players Within Mass Beauty and Personal Care
No Space Left for Local Producers
Category Data
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Georgia

Beauty and personal care in Georgia continued to grow in 2017. Modern grocery retailers expanded quite dramatically, intensifying the competition between store-based channels and direct selling. This encouraged a wide variety of products and maintained stable unit prices due to the reality of a devalued and fluctuating Georgian lari against the US dollar and the euro. As the review period showed, overall beauty and personal care resisted the uncertainty in terms of consumers’ financial situation...

Euromonitor International's Beauty and Personal Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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