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Beauty and Personal Care in Estonia

Beauty and Personal Care in Estonia

Beauty and personal care in Estonia registered a healthy performance in 2017, with current value growth being largely in line with the previous year’s growth. The market was primarily driven by rising monthly salaries, which boosted consumer confidence and encouraged people to spend more on beauty and personal care products. Along with the growing average income, an ongoing expansion of online retailing contributed to wider availability and affordability of premium products. The majority of new...

Euromonitor International's Beauty and Personal Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN ESTONIA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Continued Positive Growth in the Beauty and Personal Care Market
Increasing Average Income Keeps Premium Segment Growing, Albeit at A Slower Pace
Internet Retailing Is the Fastest-growing Retail Channel for Beauty and Personal Care
Beauty and Personal Care Continues To Be Dominated by Multinationals Whilst Local Producers Achieve A Greater Market Share
New Product Developments Focus on Natural Ingredients and Multiple Benefits
Positive Market Growth Expected in Line With Further Expansion of Online Sales
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Baby Wipes Continues To Perform Best
Demand for Natural and Organic Products Is Increasing
Women Are Main Decision Makers in Purchasing Baby and Child-specific Products
Competitive Landscape
Johnson & Johnson Maintains Its Lead
International Brands Dominate the Category
Domestic Producers Are Strong in Green Products
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Multifunctionality Is Gaining Importance
Consumer Demand for A Variety of Pack Sizes Is Growing
Consumption of Bath Additives Is Falling
Competitive Landscape
Jungent Estonia Challenges Unilever for the Leading Position
Private Label Performs Well in Bath and Shower
Domestic Producers Hold Relatively Strong Value Share
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Bb/cc Creams Registers the Highest Growth in Colour Cosmetics
Premium Colour Cosmetics Are Growing Faster Than Mass
Consumers Increasingly Buy Colour Cosmetics Online
Competitive Landscape
L'oréal Maintains Its Outright Lead
Direct Sellers Hold Leading Positions in Colour Cosmetics
Newcomer Nyx More Than Doubles Its Value Share
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Sprays and Roll-ons To Remain the Most Popular Formats
Women Are the Main Consumers of Deodorants
Premium Deodorants Are on the Rise
Competitive Landscape
Procter & Gamble Maintains A Leading Position, But L'oréal Is Challenging It
Unilever Enjoys A Successful Launch of Axe Brand
Domestic Manufacturers Remain Marginal
Category Data
Table 38 Sales of Deodorants by Category: Value 2012-2017
Table 39 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 41 NBO Company Shares of Deodorants: % Value 2013-2017
Table 42 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 44 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
More Consumers Opt for Hair Removal at Beauty Salons
Shaving Remains the Most Popular Method of Hair Removal
Pre-shave Products Are Considered Non-essential
Competitive Landscape
Procter & Gamble Continues To Lead Depilatories
Reckitt Benckiser Group Maintains Its Outright Dominance in Hair Removers and Bleaches
Depilatories for Men Still A Rarity
Category Data
Table 47 Sales of Depilatories by Category: Value 2012-2017
Table 48 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Depilatories: % Value 2013-2017
Table 50 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 51 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Upgrade To Premium Fragrances
Online Sales of Fragrances Are Increasing
Men Continue To Prefer Mass Fragrances Over Premium
Competitive Landscape
Coty Secures Its Leading Position
Fragrances Remains A Fragmented Category
Domestic Producer Withdraws From Fragrances Competition
Category Data
Table 53 Sales of Fragrances by Category: Value 2012-2017
Table 54 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Fragrances: % Value 2013-2017
Table 56 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 59 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Salon Professional Hair Care Is Seeing Strong Growing
Consumer Demand for 2-in-1 Products Is on the Rise
Sales of Conditioners and Treatments Are Falling
Competitive Landscape
L'oréal Maintains Its Leading Position
Local Manufacturers Are Present But Insignificant
Global Brands Compete With New Product Developments in Colourants
Category Data
Table 61 Sales of Hair Care by Category: Value 2012-2017
Table 62 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 64 NBO Company Shares of Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 66 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 67 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 68 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 69 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 70 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 71 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Interest in Hair Care and Skin Care Products Is Growing
Men's Shaving Registers Losses in Value and Volume
Systems Prevail Over Disposable Razors
Competitive Landscape
Procter & Gamble Leads Men's Grooming With Gillette Brand
Multinationals Aim To Appeal To Male Consumers With Multifunctionality
L'oréal Attempts To Increase Its Share With New Skin Care Products for Men
Category Data
Table 72 Sales of Men's Grooming by Category: Value 2012-2017
Table 73 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 74 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 75 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 76 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 77 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 78 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 79 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 80 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Manual Toothbrushes Still More Popular Than Battery and Power Brushes
Mouthwashes and Dental Rinses Become A Part of Daily Oral Hygiene Routine
Sales of Whitening Oral Care Products Are Rising
Competitive Landscape
Colgate-Palmolive Continues To Lead Oral Care
Regional Players Pose Competition To Multinationals
Corega Faces Negligible Competition Within Denture Care
Category Data
Table 81 Sales of Oral Care by Category: Value 2012-2017
Table 82 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 83 Sales of Toothbrushes by Category: Value 2012-2017
Table 84 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 85 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 86 NBO Company Shares of Oral Care: % Value 2013-2017
Table 87 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 88 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 89 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 90 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 91 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Switch To Premium Products and Dermocosmetics
Firming and Anti-cellulite Body Care Declines
Sales of Acne Treatments Register Steep Growth
Competitive Landscape
Multinationals Lead Skin Care
Domestic Producers Strengthen Their Positions
New Launches Focus on Natural Ingredients and Multifunctionality
Category Data
Table 92 Sales of Skin Care by Category: Value 2012-2017
Table 93 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Skin Care: % Value 2013-2017
Table 95 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 96 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 97 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 98 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sun Care Remains A Highly Seasonal Product
Sales of Premium Sun Care Products Increase
Self-tanning Products Start To Lose Popularity
Competitive Landscape
Multinationals Lead Sun Care
Local Producers Are Losing Share
Local Indie Brands Enter Sun Care
Category Data
Table 99 Sales of Sun Care by Category: Value 2012-2017
Table 100 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 101 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 102 NBO Company Shares of Sun Care: % Value 2013-2017
Table 103 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 104 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 105 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 106 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 107 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Increasing Disposable Income Keeps the Category Growing
Consumer Trend of less Is More and Concern for Product Safety Lead To Premiumisation of Beauty and Personal Care
Pharma Beauty Products Are Gaining Popularity
Competitive Landscape
Global Brands Prevail in A Fragmented Environment
Domestic Producers Position Themselves As natural Luxury
Availability of Niche Brands Increases As Internet Retailing Develops
Category Data
Table 108 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 109 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 110 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 111 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 112 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth of Mass Beauty and Personal Care Remains Positive
Largely Female-driven Market Expands To Satisfy Demand for Male Products
Increasing Disposable Income of Lower-end Consumers To Help Mass Market Grow
Competitive Landscape
L'oréal Maintains Its Lead
Sales of Direct Sellers Stagnate Whilst Local Producers Strengthen Their Positions
Mass Brands Target Millennials Via Social Media
Category Data
Table 114 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 115 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 116 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 117 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 118 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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