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Beauty and Personal Care in Ecuador

Beauty and Personal Care in Ecuador

In 2017, beauty and personal care recovered from 2016’s contraction. Premium categories continued to decline in value terms driven by volume sales reduction, with cautious consumers reducing their purchases after the economic recession and uncertainty around 2017’s presidential elections. Mass categories recovered in volume sales but were impacted by the entrance of low costs – good-quality perceived brands. Mass categories enjoyed increasing demand, especially during the second half of 2017, in...

Euromonitor International's Beauty and Personal Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN ECUADOR
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Beauty and Personal Care Records Low Value Growth in 2017
Nesting Trend Influences Various Beauty and Personal Care Products
International Brands Lead Sales, Domestic Brands Increase Their Share
Multi-benefit and Natural Components Leading New Product Development Trends
Conservative Forecast Driven by Uncertain Future of Economic and Political Scenarios
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Increasing Awareness of Sun Protection's Importance Among Consumers
Constant Search for Value Products and Promotions Impacting Main Categories
Lowest Income Segments Enter Category
Competitive Landscape
Johnson & Johnson Del Ecuador Leads Category
Direct Sellers Place Great on Baby and Child-specific Products
Private Label Increases Offer
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Consumers Adopt Liquid Soap As Part of Their Regular Purchases
Antibacterial Soap Losing Relevance Surrounded by Consumer Stigma
Improved Awareness of Feminine Hygiene Increases Category Sales
Competitive Landscape
Colgate-Palmolive De Ecuador Leads Bath and Shower
Avon Enters Bar Soap in 2017
Liquid Soap Enters Traditional Retailers With Low-priced Offers
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Consumers Feel Confident in Increasing Purchases, Especially During Year's Second Half
Direct Selling Impacted by Increasing Offer of Low-priced Store-based Brands
Base Colours With High Preference Among Cautious Consumers
Competitive Landscape
Yanbal Ecuador Leads Colour Cosmetics
Economy Brands Increase Participation
Multifunctional Cosmetics Increase Offer
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Consumers Looking for Affordable Options
Low-income Consumers Increase Deodorants Use
Sticks and Sprays Continue To Gain in Relevance Among Consumers
Competitive Landscape
Unilever Andina Leads Deodorants
Strong Mass Media Advertising Key Tool for Deodorants
Clinical Deodorants and Natural Ingredients Increase Offer
Category Data
Table 38 Sales of Deodorants by Category: Value 2012-2017
Table 39 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 41 NBO Company Shares of Deodorants: % Value 2013-2017
Table 42 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 43 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 44 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 45 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Women Continue To Use Men's Razors
Among Certain Groups, Depilation It Is Still Perceived As Unnecessary
Depilation With Razors and Blades Is the Preferred Option
Competitive Landscape
Industrias Ales Leads Depilatories
Low Distribution for Women's Depilatories
New Participants Expected To Enter During Forecast Period
Category Data
Table 46 Sales of Depilatories by Category: Value 2012-2017
Table 47 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Depilatories: % Value 2013-2017
Table 49 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 50 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 51 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Search for Personalised Products
Nesting Among Consumers To Reduce Out of Home Expenses
Lack of Popularity for Unisex Fragrances
Competitive Landscape
Yanbal Ecuador Leads Fragrances
Las Fragancias Leads Premium Fragrances
Commercial Agreement With the EU Draws A More Optimistic Scenario for Fragrances
Category Data
Table 52 Sales of Fragrances by Category: Value 2012-2017
Table 53 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Fragrances: % Value 2013-2017
Table 55 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 56 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 58 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 59 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Higher Content Packaging Demanded by Low-income Consumers
Specific Value Products for Mid- and High-income Consumers
Mainstream Consumers Are Migrating From Salon To Home Hair Care
Competitive Landscape
Highly Fragmented Landscape Led by Procter & Gamble Brands
Salon Professional Hair Care Increasing in Popularity
Private Label Increases in Relevance; Standard Shampoo Dominated by Retail
Category Data
Table 60 Sales of Hair Care by Category: Value 2012-2017
Table 61 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 62 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 63 NBO Company Shares of Hair Care: % Value 2013-2017
Table 64 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 65 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 66 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 67 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 68 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 69 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 70 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Mass Men's Fragrances Recover
Men Continue To Search for Standard Beauty and Personal Care Products
Men's Grooming Mainly Purchased by Women
Competitive Landscape
Unilever Leads Men's Grooming
Ecuabic Leads Men's Shaving
Men's Grooming Marketing Efforts Focused on Traditional Categories
Category Data
Table 71 Sales of Men's Grooming by Category: Value 2012-2017
Table 72 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 73 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 74 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 75 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 76 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 77 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 78 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 79 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
A Wide Variety of Attributes Are Searched by Consumers for Oral Care
Toothpaste Remains the Most Popular Oral Care Product
Oral Care Has High Association With Health Rather Than Beauty Among Consumers
Competitive Landscape
Domestic Brands Increasing in Relevance
Colgate-Palmolive Leads Oral Care
Private Label Expected To Rise
Category Data
Table 80 Sales of Oral Care by Category: Value 2012-2017
Table 81 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 82 Sales of Toothbrushes by Category: Value 2012-2017
Table 83 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 84 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 85 NBO Company Shares of Oral Care: % Value 2013-2017
Table 86 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 87 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 88 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 89 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 90 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Skin Care Consumers Looking for Preventative Products
Skin Care Growth Driven by Facial Cleansers and Moisturisers
Mass Body Care Consumers Search for Lower-priced Offers
Competitive Landscape
Yanbal Leads With A Wide Range of Skin Care Products
With A Mid-price Strategy Avon Leads Body Care
Main Brands Offering Mid-priced Skin Care Options
Category Data
Table 91 Sales of Skin Care by Category: Value 2012-2017
Table 92 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 93 NBO Company Shares of Skin Care: % Value 2013-2017
Table 94 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 95 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 96 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 97 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Sun Care Consumption Becoming Part of Daily Routine
Premium Sun Care Offers Sophisticated Benefits
Mass Sunscreen Increasing Formats Offer
Competitive Landscape
Direct Seller Transbel Leads Sun Care
Yanbal Gaining Share With Total Block
Low-priced Sachet Sunscreen Enters Traditional Retailers
Category Data
Table 98 Sales of Sun Care by Category: Value 2012-2017
Table 99 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 100 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 101 NBO Company Shares of Sun Care: % Value 2013-2017
Table 102 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 103 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 104 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 105 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Colour Cosmetics Consumers Migrating To Mainstream Products
Premium Fragrances Limit Consumption
Limited Offer of Premium Categories Driven by Import Restrictions
Competitive Landscape
Las Fragancias Focuses Efforts on Recovering Sales of Fragrances
Commercial Agreement With the EU Drawing A More Optimistic Scenario for the Category
Category Data
Table 106 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 107 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 108 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 109 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Conservative Consumers, Late Trend Adopters
Consumers Concerned With Personal Image, Taking Care of Their Bodies and Health
Consumers Searching for Multifunctional Products
Competitive Landscape
Yanbal Leads Mass Beauty and Personal Care
Direct Sellers Recovering From Contraction in 2016
Brand Communication Increase Investment in Digital Media
Category Data
Table 112 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 113 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 114 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 115 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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