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Beauty and Personal Care in Croatia

Beauty and Personal Care in Croatia

Over the review period, the beauty and personal care market in Croatia has shown a decline in value, after Croatia joined the EU in 2013. In 2017, the trend has finally reversed. While an inflow of relatively cheaper imported beauty and personal care products originating from EU countries had previously lowered prices in one of the markets with highest retail mark-ups in Europe, recent increases in disposable household income have allowed consumers to start investigating premium products once ag...

Euromonitor International's Beauty and Personal Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN CROATIA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Sales Show Recovery in 2017
Rise of Croatian Manufacturers
Croatian Distributors Expanding
Natural and Locally Sourced Is the Key To Success
Online Shopping Spreads Into Beauty and Personal Care
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Despite Declining Number of Babies
Baby Wipes Dominate
Skin the Most Important Area of Use
Competitive Landscape
New Product Formats Not Missing Out
Locals Not Far Behind
Caring About Sensitive Skin
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Body Wash/shower Gel Continues To Dominate
Bath Cedes Position To Shower
Added Value Sells the Product
Competitive Landscape
Beiersdorf Comes Up With Oil Pearls
Competitive Landscape Stable
Local Soap Makers Multiply Rapidly
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Pads As Applicators for Powder
Premium Wave Attracts New Brands
Croatian Consumers Blend Into European Landscape
Competitive Landscape
Colourful Activity in New Product Development
After Years of Expectation, Avon's Mark Finally Here
small and Round
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Ingredients Make the Headlines
Problems for Deodorants As A Concept
Spray Remains Benchmark Format
Competitive Landscape
Absence of Toxins Characterises New Product Developments
Competitive Landscape Consolidated
Local Manufacturers Finally Appear
Category Data
Table 39 Sales of Deodorants by Category: Value 2012-2017
Table 40 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 42 NBO Company Shares of Deodorants: % Value 2013-2017
Table 43 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 45 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Competition From Salons
Razors and Blades Prevail As Depilating Tool
Hair Removers/bleaches Posts Growth
Competitive Landscape
News in Hair Removers
Despite New Players, Competitive Landscape Consolidates
Shaving Remains Traditional Method
Category Data
Table 48 Sales of Depilatories by Category: Value 2012-2017
Table 49 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Depilatories: % Value 2013-2017
Table 51 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 52 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Two Different Target Groups
Balanced Ratio Between Mass and Premium
Croatian Manufacturers Starting To Make Waves
Competitive Landscape
Very Fragmented Category
Some Previously Unavailable Brands Appear
Coty Acquires Number One Position
Category Data
Table 54 Sales of Fragrances by Category: Value 2012-2017
Table 55 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Fragrances: % Value 2013-2017
Table 57 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 60 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Prospects
organic Is the Word
standard Product Types Remain Strong
Croatia Still A Service Heaven
Competitive Landscape
Promotions As A Tool in Fierce Competition
Beiersdorf Doo Still the Leader in New Launches
Domestic Players Also Represented
Category Data
Table 62 Sales of Hair Care by Category: Value 2012-2017
Table 63 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 65 NBO Company Shares of Hair Care: % Value 2013-2017
Table 66 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 70 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Grooming No Longer Offers Dynamism
Men Start Visiting Beauty Clinics
Men's Toiletries Catches Up With Men's Shaving
Competitive Landscape
Beiersdorf Doo Pioneers Field of Innovation
Procter & Gamble Doo Builds Advantage in Strong Men's Shaving
Movement in Premium Products
Category Data
Table 73 Sales of Men's Grooming by Category: Value 2012-2017
Table 74 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 77 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 78 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 80 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 81 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Three Tubes of Toothpaste A Year
Strong Promotional Activities
Imports Increasing, Domestic Production Stagnating
Competitive Landscape
Plidenta Takes Centre Stage
Multinationals Overwhelm With New Concepts
Unusual Alternatives Also Emerge
Category Data
Table 82 Sales of Oral Care by Category: Value 2012-2017
Table 83 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 84 Sales of Toothbrushes by Category: Value 2012-2017
Table 85 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 87 NBO Company Shares of Oral Care: % Value 2013-2017
Table 88 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 89 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 91 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Premium on the Move, But Promotions Still King
Spoiled Consumers Want Even More From the Product
Consumers Creating the Pharmabeauty Effect by Themselves
Competitive Landscape
Beiersdorf Doo Gains Most Attention for Nivea
Nordic Newcomer
Organic Popular in Skin Care
Category Data
Table 93 Sales of Skin Care by Category: Value 2012-2017
Table 94 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 95 NBO Company Shares of Skin Care: % Value 2013-2017
Table 96 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 98 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Another Great Summer
Half of All Croatians Still Do Not Use Sun Care Products
Mass Products and Mid-spf Rule
Competitive Landscape
Leader Beiersdorf the Most Diligent Innovator
Domestic Players Not Resting
Unusual Formats Grab Attention
Category Data
Table 100 Sales of Sun Care by Category: Value 2012-2017
Table 101 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 103 NBO Company Shares of Sun Care: % Value 2013-2017
Table 104 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 106 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 108 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Decisive Surge for Premium
Historical High Already Reached
Premium Advances From Two Directions
Competitive Landscape
Local Players Enter
With Beiersdorf Doo Not Present, L'Oréal Adria Doo Thrives
in Contrast To Mass, Premium Goes in Direction of Consolidation
Category Data
Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Desire and Reality Not Always the Same Thing
Prices Increasing Even in Mass Beauty and Personal Care
Future To Bring Further Growth
Competitive Landscape
Private Label Risks Venturing Into Beauty and Personal Care
Beiersdorf Doo Garners Strength From Mass
Competitive Landscape Increasingly Fragmented
Category Data
Table 115 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 116 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 117 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 118 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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