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Beauty and Personal Care in Costa Rica


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Beauty and Personal Care in Costa Rica

During 2018, most beauty and personal care categories remained affected by extraordinary levels of economic uncertainty that emerged in Costa Rica after the second semester of 2018. The uncertainty caused a broader base of middle- and low-income consumers to adopt cautious spending habits and look for more affordable value proposals, whilst constantly responding to discounts and promotional activities. In this context, economy-orientated value proposals (such as Walmart’s private label brand Equ...

Euromonitor International's Beauty and Personal Care in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Beauty and Personal Care in Costa Rica
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Uncertainty Pushes Discounts and Promotional Activity Even Further in 2018
More Affordable Added-value Alternatives Continue To Gain Traction
Traditional International Players Defend Their Competitive Advantages in 2018
New Product Development Focusses on Natural and Functional Ingredients
New Health and Wellness Lifestyles Anticipated To Continue Influencing Beauty and Personal Care Performance Over the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Added-value Proposals Keep Setting the Innovation Pace, Targeting Millennial Families
More Traditional Value Brands Maintain Their Popularity by Offering Innovative Formulations at Competitive Pries
Natural and Niche-orientated Local Proposals Expected To Gain Sales Momentum
Competitive Landscape
Major International Manufacturers Maintain Their Competitive Advantages in 2018
Added-value Imported and Local Products Anticipated To Attract Interest Over the Forecast Period
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Bath and Shower Performs Better in 2018 With Increased Segmentation, But Economic Uncertainty Leads To More Discounts and Other Promotional Strategies
Additional Specialisation and Demand Polarisation Anticipated
Value-for-money Options To Expand
Competitive Landscape
Global Manufacturers Continue To Dominate Bath and Shower
Walmart and Bioland Make Inroads
Priced-based Competition and Product Availability Anticipated To Maintain Its Pace
Category Data
Table 19 Sales of Bath and Shower by Category: Value 2013-2018
Table 20 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 22 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 23 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 24 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Local Women Continue To Adopt More Natural Looks Whilst Opting for Longer-lasting Effects
Specialised Products Increasingly Popular
Players To Focus on Producing Products With Lifestyle Claims, Whilst Using Several Means To Develop Relationships With Consumers
Competitive Landscape
Major International Competitors Remain Ahead in Sales
New Value Proposals and Innovative Natural-based Developments Anticipated
New Opportunities for Retailing and Experience-based Concepts
Category Data
Table 27 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Traditional Self-confidence and Superior Performance Claims Continue To Set the Pace
Whilst Focus Is on Middle- To High-income Consumers, Emerging Proposals Aim To Attract A Wider Base by Virtue of Being More Affordable
Additional Segmentation and More Specialised Value Proposals Expected
Competitive Landscape
International Brands Remain Ahead in Value Sales
Fragmented Mix of Other Players and Brands Compete on Price As Well As by Making Additional Performance Claims
New Value Proposals and Innovative Natural-based Developments Anticipated
Category Data
Table 36 Sales of Deodorants by Category: Value 2013-2018
Table 37 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 39 NBO Company Shares of Deodorants: % Value 2014-2018
Table 40 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 41 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
New Value-for-money Alternatives and Multiple Brand Extensions Continue To Boost Demand in 2018
Consumers Have Many Options From Which To Choose When Looking To Address Specific Needs
Natural Ingredients' Claims Anticipated To Continue Gaining Relevance
Competitive Landscape
Traditional International Brands Remain Ahead
Affordable and Higher-quality Imported Brands Will Continue To Gain Penetration
Category Data
Table 44 Sales of Depilatories by Category: Value 2013-2018
Table 45 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 46 NBO Company Shares of Depilatories: % Value 2014-2018
Table 47 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 48 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Economic Uncertainty and Contraband Continue To Impact Fragrances Sales
Strong Brand Recognition and Aspirational Lifestyle Concepts Will Influence Demand for Premium Fragrances
Mass Fragrances To Reinvent Themselves
Competitive Landscape
Regional Distributor and Retailer Saint Honoré Maintains Its Lead in Premium Fragrances
Direct Sellers Reach Broad Base of Low- and Middle-income Buyers
Recognised Global Brands Expected To Keep Their Competitive Advantages
Category Data
Table 50 Sales of Fragrances by Category: Value 2013-2018
Table 51 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Fragrances: % Value 2014-2018
Table 53 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 56 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Whilst Shampoo Accounts for the Most Sales, Consumers - Especially Millennials - Are Responding To Other, Added-value Hair Care Alternatives
Added-value Natural Ingredients' Claims Continue To Incentivise Hair Care Demand
Additional Levels of Product Specialisation Anticipated Over the Forecast Period
Competitive Landscape
Traditional Brands and Players Continue To Lead Hair Care Sales in 2018
Brand Loyalty Falters As Consumers Become Skilled Discounters
New Added-value Proposals and Affordable Proposals To Boost Competition
Value Proposals Will Benefit From Economies of Scale, Organic Certification and New Distribution Alliances
Category Data
Table 58 Sales of Hair Care by Category: Value 2013-2018
Table 59 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 61 NBO Company Shares of Hair Care: % Value 2014-2018
Table 62 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 66 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Brand Recognition, Availability, Pricing and Use Tradition Continue To Set the Pace in 2018
Major Players Work To Maintain Perception of Offering High-performance Products
Development of New Value Proposals and More Specialised Categories Anticipated
Competitive Landscape
Traditional International Players Remain Ahead in Value Sales
Less Traditional Players Including Private Label To Keep Gaining Shelf Space
Category Data
Table 69 Sales of Men's Grooming by Category: Value 2013-2018
Table 70 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 73 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 74 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 76 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 77 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Professional Positioning and Whitening Claims Keep Setting the Pace in 2018
Gum-health Awareness Will Gain Additional Relevance
Other Developments To Focus on Homoeopathic, Vegan and Organic Formulations
Competitive Landscape
Major Global Players Colgate-Palmolive and Procter & Gamble Continue To Lead the Oral Care Offer in 2018
Traditional Retailers Offer the Most Basic Products Whilst Automercado and Other High-end Modern Grocery Retailers Offer More Specialised Ones
Product Innovation and More Affordable Proposals Will Gain Further Penetration
Category Data
Table 78 Sales of Oral Care by Category: Value 2013-2018
Table 79 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 80 Sales of Toothbrushes by Category: Value 2013-2018
Table 81 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 83 NBO Company Shares of Oral Care: % Value 2014-2018
Table 84 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 85 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 87 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Brand Awareness and Multiple Performance Claims Continue To Drive Sales
Momentum for More Affordable and Generic Options Also Rises
Herbal/traditional Alternatives Are Set To Gain Additional Traction
Competitive Landscape
Major International Players Continue To Lead Skin Care Value Sales in 2018
Direct Seller Belcorp's L'bel Is the Leading Skin Care Brand, Benefitting From Extensive and Loyal Sales Associates
Polarisation Set To Widen Leading Up To 2023
Category Data
Table 89 Sales of Skin Care by Category: Value 2013-2018
Table 90 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 91 NBO Company Shares of Skin Care: % Value 2014-2018
Table 92 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 93 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 94 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Additional Sun Protection and Segmentation Efforts Continue To Shape Demand in 2018
Mass Players Maintain Focus on Sun Protection
Additional Segmentation and Use of Natural Ingredients To Become Increasingly Relevant
Competitive Landscape
Traditional International Brands Continue To Lead Sun Care Sales
More Specialised Products Expected To Consolidate by 2023
Penetration Set To Increase As Larger Global Retailers and Smaller Local Laboratories Expand Their Distribution To Reach Lower-income Population Segments
Category Data
Table 95 Sales of Sun Care by Category: Value 2013-2018
Table 96 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 97 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 98 NBO Company Shares of Sun Care: % Value 2014-2018
Table 99 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 100 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 101 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 102 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Use Tradition, Brand Recognition and Peer Recommendations Set the Pace
Economic Uncertainty Affects Premium Performance in Second Half of 2018
Focus To Remain on Additional Segmentation and Specialisation
Competitive Landscape
Traditional Global Brands Continue To Lead Premium Beauty and Personal Care in 2018
Estée Lauder Continues To Consolidate Its Position Within Premium Colour Cosmetics
New Added-value and More Affordable Premium Proposals To Boost Competition
Category Data
Table 103 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 104 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 105 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 106 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 107 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 108 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Functional and Natural-based Ingredients Increases in 2018
the Same Trend Is Anticipated To Be the Focus of New Product Development Over the Forecast Period
All Types of Companies Are Expected To Stay on Trend
Competitive Landscape
International Players Maintain Their Dominant Position in 2018
Imported Options Gain Additional Penetration, Increasing Price-based Competition
Category Data
Table 109 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 110 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 112 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 113 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 114 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

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