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Beauty and Personal Care in Colombia

Beauty and Personal Care in Colombia

Sales of beauty and personal care are expected to record modest growth over the forecast period, a somewhat better projection compared with performance over the previous period. The slowdown of the Colombian economy along with the tax increment implemented at the beginning of 2017 resulted in Colombians facing numerous challenges and becoming more cautious about their expenditure, postponing purchases of non-essential goods or shifting to more economic brands during the first half of 2017. Howev...

Euromonitor International's Beauty and Personal Care in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN COLOMBIA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Economic Recovery Helps Market Achieve Modest Annual Growth
Multifunctional Products on the Rise
Hard Discounters and Pharmacies Continue To Gain Ground
Trend for Natural Products Sign of Consumers' General Health Consciousness
Informed Consumers and Better Shopping Experiences Drive Growth in All Beauty Categories
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
New Players Drive Baby and Child-specific Products
Premium Segment Shows Great Potential
Natural Ingredients Are Key
Competitive Landscape
Johnson & Johnson De Colombia SA Remains Category Leader
Unilever Enters Category
Local Competitors Strengthen Their Positions
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Consumers Shifting To Liquid Formats
Intimate Hygiene Becomes A Priority
Mass Brands Compete With Premium Ones by Becoming More and More Sophisticated
Competitive Landscape
Multinationals Lead Category
Domestic Attempts To Differentiate
Joint Ventures To Boost Sales
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Influencers on Social Media Provide Inspiration
Rising Demand for Professional Cosmetics
Cosmetics and Skin Care Industries Develop Together
Competitive Landscape
Freestanding Stores Expected To Grow
Mary Kay Drives Category As New Player
Strong Advertising Though All Channels Motivates Consumer Purchases
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
New Formulations for Specific Concerns
Clinical Deodorants Drive Growth
Roll-on Is Most Valued Format
Competitive Landscape
International Companies Lead Innovation
New Product Launches
Few Premium Brands and Private Label Lines
Category Data
Table 43 Sales of Deodorants by Category: Value 2012-2017
Table 44 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 46 NBO Company Shares of Deodorants: % Value 2013-2017
Table 47 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 48 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 49 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Preference for Traditional Methods
Increasing Product Awareness and Penetration
Competitive Landscape
Procter & Gamble Leads Category Innovation
Gentle Formulations Have Room for Growth
Formulations Drive Demand for Organic and Natural
Category Data
Table 52 Sales of Depilatories by Category: Value 2012-2017
Table 53 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 55 NBO Company Shares of Depilatories: % Value 2013-2017
Table 56 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 57 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Gap Between Mass and Premium Closing
Oriental Fragrances Expected To Rise
Healthy Dynamism Due To Volatile Currency
Competitive Landscape
New Stores and Distributors Boost Category Expansion
Direct Selling Leads Mass Fragrances
Advertising Essential Due To Intense Competitive Environment
Category Data
Table 59 Sales of Fragrances by Category: Value 2012-2017
Table 60 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Fragrances: % Value 2013-2017
Table 62 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 65 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovation Will Drive Growth in Hair Care
More Professional Offerings Expected To Enter
Consumers Drawn To Products With Multifunctional Benefits
Competitive Landscape
Dermocosmetics Sees More Tailored Approach
Unilever Extends Portfolio
New Packaging Sizes To Meet Consumer Demands
Category Data
Table 67 Sales of Hair Care by Category: Value 2012-2017
Table 68 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 69 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 70 NBO Company Shares of Hair Care: % Value 2013-2017
Table 71 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 72 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 73 LBN Brand Shares of Colourants: % Value 2014-2017
Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 75 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 77 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men Slowly Adopt Grooming Routines
Developing Simple and Multifunctional Products for Men To Actively Engage Them
Women As Purchase Influencers
Competitive Landscape
Redesigning Stores and Marketing Strategies To Meet Male Grooming Needs
Procter & Gamble Leads Men's Grooming
Brands Adapt To Male Beauty Demands
Category Data
Table 80 Sales of Men's Grooming by Category: Value 2012-2017
Table 81 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 84 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 85 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 87 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 88 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Dynamism Will Be Driven by Consumer Awareness of Dental Health Spreading
Increased Consumer Preference for Whitening Products
Denture Care Is Developing in Colombia
Competitive Landscape
Local Companies Invest To Increase Share
Colgate Leads Oral Care
Economic Slowdown Leads To Private Label Rise
Category Data
Table 89 Sales of Oral Care by Category: Value 2012-2017
Table 90 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 91 Sales of Toothbrushes by Category: Value 2012-2017
Table 92 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 94 NBO Company Shares of Oral Care: % Value 2013-2017
Table 95 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 97 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 98 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 100 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Seek Quality and Value
Increased Demand for Natural Skin Care, With Clean Labels Prominent
Sun Protection A Must in Skin Care
Competitive Landscape
Dermocosmetic Brands Expected To Accelerate in the Future
Direct Selling Competes Aggressively for Consumer Awareness
Private Label Increases Share in Body Care
Category Data
Table 102 Sales of Skin Care by Category: Value 2012-2017
Table 103 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 104 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 NBO Company Shares of Skin Care: % Value 2013-2017
Table 110 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 111 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 112 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 113 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 114 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 115 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 116 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 117 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Increased Cases of Skin Cancer Help Raise Consumer Awareness
Multifunctional Offerings Drive Category Growth
Baby Sun Care Shows Great Potential
Competitive Landscape
Premium and Mass Sun Care Gap Closing
Johnson & Johnson Leads Sun Care in Both Adult and Children's Segments
Category Data
Table 118 Sales of Sun Care by Category: Value 2012-2017
Table 119 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 120 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 121 NBO Company Shares of Sun Care: % Value 2013-2017
Table 122 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 123 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 124 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 125 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Active Ingredients Boost Sales Growth
Targeting Millennials Through Digital Communication
Premium Fragrances Is An Accessible Luxury Segment
Competitive Landscape
Rise in Retail and Distribution Channels Focused on Premium Quality Beauty Brands
L'Oréal Leads Sales of Premium Products
Category Data
Table 127 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 128 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 129 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 130 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 131 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Hair Care Is Largest Subcategory Due To Strong Competition and Segmentation
Wide Range of Options and Prices
Fragrances Is Mature Subcategory
Competitive Landscape
Door-to-door Retailing Leads Mass Beauty and Personal Care
Traditional Retail Has To Adapt To the Competition
Unilever Strengthens Its Beauty and Personal Care Share
Category Data
Table 133 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 134 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 135 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 136 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 137 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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