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Beauty and Personal Care in China

Beauty and Personal Care in China

While colour cosmetics was most dynamic in terms of value growth in 2017, skin care still constituted the majority of beauty and personal care sales in China. Chinese consumers, even in lower-tier cities, usually use basic skin care products such as cleansers, moisturisers and face masks, while younger consumers tend to apply make-up daily, especially women born in the 1980s and 1990s, who are the main customers of colour cosmetics. The younger generation usually pay more attention to their oute...

Euromonitor International's Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN CHINA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Skin Care Constitutes the Majority of Sales While Colour Cosmetics Is Most Dynamic
Advances in New Technology Promotes Beauty and Personal Care
Multinational Players Face Growing Competition From Domestic Ones
Relaunch of New Products With Finer Ingredients Or More Functions
Strong Forecast Growth Momentum Is Expected To Be Maintained
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
the Two-child Policy and Economic Recovery Fuel Growth
Consumption Upgrading Intensifies Product Segmentation for Various Age Groups
Premiumisation of Chinese Baby and Child-specific Products Is on the Rise
Competitive Landscape
the Entrance of New Brands Aggravates Competition
Dedicated Marketing To Accelerate Brand Exposure
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Chinese Bath and Shower Records An Uneven Performance
Bath and Shower in China Signals A Trend Towards Product Segmentation
Ever-younger Consumers Accelerate the Growth of Internet Retailing of Bath and Shower
Competitive Landscape
Procter & Gamble (guangzhou) Ltd Consistently Leads Bath and Shower in 2017
Endorsement by Young Celebrities Vigorously Buoys Existing Brands
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Crossover and High-tech Colour Cosmetics Entice Consumers
New-concept Products Stir Up Colour Cosmetics
Lip Products Remains Most Dynamic
Competitive Landscape
High-end Brands From Multinational Players Are the Major Growth Drivers
Intensifying Competition Seen in Colour Cosmetics
Multinational Brands Lead the Trend
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Steady Development Underpinned by Rising Product Awareness
Deodorant Sprays Is the Leading Type, With Stronger Value Growth Too
Competitive Landscape
Multinational Players Dominate
Unilever China Takes the Lead
Category Data
Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Rigid Demand From Women Supports Strong Growth
Women's Razors and Blades Sees More Robust Growth, Though Smaller in Sales
Competitive Landscape
Reckitt Benckiser China Leads Comfortably
Domestic Players Outperformed by International Manufacturers
Category Data
Table 52 Sales of Depilatories by Category: Value 2012-2017
Table 53 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 55 NBO Company Shares of Depilatories: % Value 2013-2017
Table 56 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 57 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Robust Value Growth for Premium Fragrances
Niche Brands Are Increasingly Popular
Internet Retailing and Specialist Beauty Shops Grow Quickly
Competitive Landscape
Multinational Players Eye Fragrances in China
Top Three Players Set A Strong Foothold in Fragrances in China
Category Data
Table 59 Sales of Fragrances by Category: Value 2012-2017
Table 60 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Fragrances: % Value 2013-2017
Table 62 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 65 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Hair Care Experiencing A Premiumisation Trend
Aroma Concept Acts As A New Growth Engine
Hair Loss Treatments and Colourants Enjoy Robust Value Growth
Competitive Landscape
International Players Dominate
Multinationals Face Growing Competition From Local Companies
Manufacturers Embrace High-tech in Product Line Upgrading To Remain Competitive
Category Data
Table 67 Sales of Hair Care by Category: Value 2012-2017
Table 68 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 69 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 70 NBO Company Shares of Hair Care: % Value 2013-2017
Table 71 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 72 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 73 LBN Brand Shares of Colourants: % Value 2014-2017
Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 75 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 77 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Steady Demand for Men's Grooming
New Product Launches Boost Sales
Room for Development in Men's Grooming
Competitive Landscape
Procter & Gamble (guangzhou) Ltd Closes Gap With L'oréal China
L'oréal China Joins Hands With Sports To Promote Brands and Sales
Domestic Players Accelerate Their Development in Men's Grooming
Category Data
Table 80 Sales of Men's Grooming by Category: Value 2012-2017
Table 81 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 84 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 85 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 87 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 88 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Demand for Specific Oral Care Effects Propels the Growth of Functional and Value-added Products
Child-specific Oral Care Is Embraced by Local Parents
Convenience and Demand for Deep Cleaning Fuel Power Toothbrushes
Competitive Landscape
Multinationals Dominate Oral Care While Domestic Players Catch Up
Guangzhou Weimeizi Records Robust Growth
Category Data
Table 89 Sales of Oral Care by Category: Value 2012-2017
Table 90 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 91 Sales of Toothbrushes by Category: Value 2012-2017
Table 92 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 94 NBO Company Shares of Oral Care: % Value 2013-2017
Table 95 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 97 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 98 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 100 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
High-tech and Customised Products Appeal To Consumers
Intensifying Competition Triggers Industry Players' Crossover From Manufacturers To Retailers
New Distribution Mode Emerges
Competitive Landscape
International Brands Lead Premium Skin Care Sales
Domestic Brands Perform Better in Mass Skin Care
Consumer-centric Japanese Or Korean Brands Enjoy A Loyal Consumer Base
Category Data
Table 102 Sales of Skin Care by Category: Value 2012-2017
Table 103 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 104 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 NBO Company Shares of Skin Care: % Value 2013-2017
Table 110 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 111 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 112 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 113 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 114 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 115 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 116 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 117 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Prolonged Use of Sun Care Boosts Value Growth
Convenience Promotes Sales Too
High-tech Sun Care Emerges
Competitive Landscape
Multinationals Dominate Sun Care, Led by L'oréal China
Domestic Brand Leads Sun Care in Terms of Value Sales
Category Data
Table 118 Sales of Sun Care by Category: Value 2012-2017
Table 119 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 120 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 121 NBO Company Shares of Sun Care: % Value 2013-2017
Table 122 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 123 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 124 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 125 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 126 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Robust Double-digit Value Growth for Premium Beauty and Personal Care
Premium Colour Cosmetics Records the Highest Value Growth
Premium Pharma Beauty and Personal Care Records Vigorous Growth
Competitive Landscape
L'oréal China Holds Pole Position
Estée Lauder Contributes Substantially To Its Company's Leading Position
Amorepacific Cosmetics (shanghai) Co Ltd Loses Value Share
Category Data
Table 127 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 128 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 129 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 130 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 131 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Beauty and Personal Care Maintains Its Position As the Market Mainstay
Mass Skin Care Dominates
Mass Sets/kits Enjoys the Highest Value Growth
Competitive Landscape
Procter & Gamble Still Leads Yet Sees Value Share Decline
L'oréal China Suffers Stagnant Value Sales Growth
Domestic Companies Show Dynamic Growth
Category Data
Table 133 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 134 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 135 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 136 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 137 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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