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Beauty and Personal Care in Cameroon

BEAUTY AND PERSONAL CARE IN CAMEROON
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Beauty and Personal Care Records Growth, Supported by the Rising Urban Population
Lifestyle Changes Drive Growth for Beauty and Personal Care
A Local Player Leads Beauty and Personal Care Despite Multiple International Players
New Product Development Particularly Prominent in Bath and Shower
Beauty and Personal Care Is Set To Perform Well Over the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
the Birth Rate and Rising Disposable Incomes Are Anticipated To Drive Growth
New Products Are Anticipated To Enter the Market
Economy and Standards Brands Will Continue To Drive Sales
Competitive Landscape
Les Laboratoires Biopharma Leads Baby and Child-specific Products
Favourable Price Positioning and Intense Marketing Activities Drive Growth
Chemists/pharmacies and Small Independent Retailers Are the Leading Distributors
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Bath and Shower Is Anticipated To Perform Well Over the Forecast Period
Strong Marketing Activities Will Continue To Support Sales
Products With Added Benefits Are Expected To Enter the Market
Competitive Landscape
International Brands Lead Bath and Shower in 2017
Les Laboratoires Biopharma Maintains Its Share
Mass Brands Dominate Bath and Shower; Premium Brands Remain Niche
Category Data
Table 20 Sales of Bath and Shower by Category: Value 2012-2017
Table 21 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 22 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 23 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 24 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 25 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 26 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 27 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Colour Cosmetics Is Set To Perform Well Over the Forecast Period
Better Education Is Set To Drive Demand for Products for Darker Complexions
Lifestyles As Opposed To Aesthetics Drive the Growth of Colour Cosmetics
Competitive Landscape
Beltapharm Leads Colour Cosmetics
International Brands Dominate Colour Cosmetics, With A Lack of Local Players
Fragmentation in Colour Cosmetics
Category Data
Table 29 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 30 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 31 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 32 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 33 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 34 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 35 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Deodorants Is Expected To Perform Well Over the Forecast Period
Mass Deodorant Brands Outperform Premium Brands
Deodorant Sprays Is Set To See the Fastest Growth
Competitive Landscape
Unilever Group and Beiersdorf Lead Deodorants
International Incumbents Are Anticipated To Dominate Over the Forecast Period
Les Laboratoires Biopharma Is the Only Local Player Manufacturing Deodorants
Category Data
Table 38 Sales of Deodorants by Category: Value 2012-2017
Table 39 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 41 NBO Company Shares of Deodorants: % Value 2013-2017
Table 42 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 44 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 46 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Depilatories Is Expected To See Muted Growth Over the Forecast Period
Product Innovation Is Low in Hair Removers/bleaches
Women's Razors and Blades Will Continue To Grow, While Women's Pre-shave Will Remain Absent
Competitive Landscape
Reckitt Benckiser Group Leads Depilatories in 2017
the Competitive Landscape Is Anticipated To Remain Unchanged
Depilatories Suffers From A Lack of Marketing Activities
Category Data
Table 47 Sales of Depilatories by Category: Value 2012-2017
Table 48 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Depilatories: % Value 2013-2017
Table 50 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 51 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Growth in Fragrances Is Expected To Continue Over the Forecast Period
Premium Fragrances Outperforms Mass Fragrances in Value Terms
Mass Fragrances Has Higher Sales Than Premium Fragrances
Competitive Landscape
International Brands Lead Fragrances; Local Players Remain Absent
Illicit Trade Is Likely To Remain A Threat To the Expansion of Fragrances
Category Data
Table 53 Sales of Fragrances by Category: Value 2012-2017
Table 54 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Fragrances: % Value 2013-2017
Table 56 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 59 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Hair Care Is Anticipated To Perform Well Over the Forecast Period
Convenience Is Set To Drive Growth for Perms and Relaxants
Consumers Are Expected To Increasingly Be Conscious of the Ingredients in Products
Competitive Landscape
Softsheen-carson Laboratories Maintains Its Lead in Hair Care
Mass Brands Dominate
An Elaborate Product Offering for An Increasingly Informed Clientele
Category Data
Table 61 Sales of Hair Care by Category: Value 2012-2017
Table 62 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 64 NBO Company Shares of Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 67 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Grooming Is Set To Perform Well Over the Forecast Period
Men's Razors and Blades Remains the Biggest Category Within Men's Grooming
An Increase in Marketing Activities Is Anticipated To Drive Growth
Competitive Landscape
International Brands Dominate Men's Grooming
International Players Are Anticipated To Extend Their Lead Over the Forecast Period
Les Laboratoires Biopharma Is Expected To Gain Share
Category Data
Table 70 Sales of Men's Grooming by Category: Value 2012-2017
Table 71 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 73 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 74 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 75 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 76 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 77 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 78 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Oral Care Is Anticipated To Record A Positive Performance Over the Forecast Period
New Product Developments Focus on Value-added Benefits and Improved Formulae
Competitive Landscape
Colgate-Palmolive Co Leads Oral Care in 2017
the Competitive Environment Is Expected To Remain Stable
International Brands Dominate Oral Care, Whilst Local Players Remain Absent
Category Data
Table 79 Sales of Oral Care by Category: Value 2012-2017
Table 80 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 81 Sales of Toothbrushes by Category: Value 2012-2017
Table 82 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 83 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 84 NBO Company Shares of Oral Care: % Value 2013-2017
Table 85 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 86 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 88 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 89 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Skin Care Is Set To Perform Well Over the Forecast Period
the Competition Is Anticipated To Favour the Entry of Additional Brands
Modern Retailers Bring in New Brands
Competitive Landscape
A Local Player Leads Skin Care in 2017
Skin Care Is Characterised by Intense Marketing Activities
Premium Liquid/cream/gel/bar Cleansers and Mass General Purpose Body Care See the Fastest Growth
Category Data
Table 90 Sales of Skin Care by Category: Value 2012-2017
Table 91 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 92 NBO Company Shares of Skin Care: % Value 2013-2017
Table 93 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 94 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 95 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 96 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Prospects
Category Data
Table 97 Sales of Sun Care by Category: Value 2012-2017
Table 98 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 99 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 100 NBO Company Shares of Sun Care: % Value 2013-2017
Table 101 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 102 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 103 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 104 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 105 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growth Is Set To Be Driven by Rising Disposable Incomes and Increasing Awareness
the Sale in Cameroon of Products Purchased Abroad
Lifestyle Trends Drive Sales in Premium Beauty and Personal Care
Competitive Landscape
Lancôme Cosmétique De France Leads Premium Beauty and Personal Care
Les Laboratoires Biopharma Is the Main Local Player
Premium Beauty and Personal Care Is Highly Fragmented
Category Data
Table 106 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 107 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 108 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 109 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 111 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
A Positive Performance Is Expected Over the Forecast Period
New Product Developments Are Expected Over the Forecast Period
the Rise of Male Grooming
Competitive Landscape
Les Laboratories Biopharma Leads Mass Beauty and Personal Care
Local Players Focus on Niches, Whilst International Players Have A Broader Approach
Lack of Knowledge Makes Mass Consumers More Prone To Buy Illicit Products
Category Data
Table 112 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 113 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 114 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 115 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 117 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Cameroon

Rising disposable incomes, coupled with the growing urban population, drove growth within beauty and personal care in Cameroon in 2017. As the number of modern retailers continued to increase and new retailers such as Carrefour opened their doors, consumers now have access to a wide choice in terms of brands and product types. Whilst the low-income and growing middle-income consumer groups remained price-sensitive and in search of better deals, categories catering for essential needs and/or prod...

Euromonitor International's Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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