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Beauty and Personal Care in Brazil

Beauty and Personal Care in Brazil

Beauty and personal care sales ended 2018 with moderate growth. Sales have been recovering consistently over the last three years, but at a much slower pace than previously expected by the industry. Many players were more optimistic about 2018 given the expectations of a less turbulent political and economic scenario. However, initial estimates were not met.

Euromonitor International's Beauty and Personal Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Beauty and Personal Care in Brazil
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Slow Recovery of Beauty and Personal Care Sales in Brazil
Truck Drivers' Strike Severely Hits Sales During First Half of 2018
Top Three Players Competing Head To Head To Take First Spot
Innovation Remains Important To Drive Sales
Sales of Beauty and Personal Care Items To Grow in the Coming Years
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Performance Positively Impacted by Sales of Toiletries
Differentiated Packaging Types Increase Sales by Targeting Consumers Who Are More Price Conscious
Competitive Landscape
Johnson & Johnson Continues To Invest To Maintain Its Leadership Position
Natura Cosméticos SA Further Increases Its Footprint Within the Category
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Consumers Continue To Opt for Cheaper Brands
Body Wash/shower Gel Should Continue Gaining Ground Over the Forecast Period
Competitive Landscape
Unilever Remains the Leader Within Bath and Shower
Natura Cosméticos and Colgate-Palmolive With Similar Performances
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2013-2018
Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Increasing Availability of Cheaper Items Continues To Negatively Impact Sales
Innovation Focused on Performance Is Key To Develop the Category
Competitive Landscape
Grupo Boticário Takes the Lead in Brazil
Ruby Rose Exemplifies the Movement Towards Cheaper Brands
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Headlines
Prospects
Fierce Competition Drives Sales of Deodorants Up
Deodorant Sticks Focusing on Higher Value-added Items
Natural Formulas Starting To Increase Presence Within Deodorants
Competitive Landscape
Unilever Continues To Lead Sales in Brazil
Coty Reaches Third in A Short Period of Time
Category Data
Table 42 Sales of Deodorants by Category: Value 2013-2018
Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 47 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Headlines
Prospects
Women Embracing Natural Approach When It Comes To Shaving and Waxing
Men's Razors and Blades and Professional Services Continue To Affect Sales
Competitive Landscape
Competition Remains Fierce Within Depilatories
Category Data
Table 50 Sales of Depilatories by Category: Value 2013-2018
Table 51 Sales of Depilatories by Category: % Value Growth 2013-2018
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 53 NBO Company Shares of Depilatories: % Value 2014-2018
Table 54 LBN Brand Shares of Depilatories: % Value 2015-2018
Table 55 Forecast Sales of Depilatories by Category: Value 2018-2023
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Becoming More Demanding Within Mass Fragrances
Premium Fragrances Posts Strong Results in 2018
Competitive Landscape
Botica Comercial Farmacêutica Ltda Continues To Lead Sales of Fragrances
Natura Cosméticos Ranks Second, While Other Direct Sellers Lose Presence
Category Data
Table 57 Sales of Fragrances by Category: Value 2013-2018
Table 58 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Fragrances: % Value 2014-2018
Table 60 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 63 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Headlines
Prospects
Hair Care Sales Recover During 2018
Natural Products Continue To Gain Relevance in Brazil
Competitive Landscape
Unilever Brasil Ltda Continues To Lead Sales in Brazil
Belocap Produtos Capilares Ltda Continues To Lose Presence
Devintex Cosmeticos Ltda Sales Soar
Category Data
Table 65 Sales of Hair Care by Category: Value 2013-2018
Table 66 Sales of Hair Care by Category: % Value Growth 2013-2018
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
Table 68 NBO Company Shares of Hair Care: % Value 2014-2018
Table 69 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
Table 70 LBN Brand Shares of Hair Care: % Value 2015-2018
Table 71 LBN Brand Shares of Colourants: % Value 2015-2018
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
Table 73 LBN Brand Shares of Styling Agents: % Value 2015-2018
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
Table 75 Forecast Sales of Hair Care by Category: Value 2018-2023
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Headlines
Prospects
Men's Fragrances Continue To Drive Sales in Men's Grooming
Mass Brands Reducing the Portfolio of Products Targeted at Men
Men's Razors and Blades Continue To Suffer
Competitive Landscape
Botica Comercial Farmacêutica Ltda and Natura Cosméticos SA Lead Sales
Procter & Gamble Do Brasil Ltda Continues To Lose Presence
Category Data
Table 78 Sales of Men's Grooming by Category: Value 2013-2018
Table 79 Sales of Men's Grooming by Category: % Value Growth 2013-2018
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 82 NBO Company Shares of Men's Grooming: % Value 2014-2018
Table 83 LBN Brand Shares of Men's Grooming: % Value 2015-2018
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 85 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Investment Within Oral Care Drives Sales Up
Manufacturers Investing in Targeted Oral Care Needs
Competitive Landscape
Colgate-Palmolive Indústria E Comércio Ltda Leads Sales in Brazil
Procter & Gamble Increasing Investments Under Oral Care
Category Data
Table 87 Sales of Oral Care by Category: Value 2013-2018
Table 88 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 89 Sales of Toothbrushes by Category: Value 2013-2018
Table 90 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 92 NBO Company Shares of Oral Care: % Value 2014-2018
Table 93 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
Table 95 LBN Brand Shares of Toothpaste: % Value 2015-2018
Table 96 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Headlines
Prospects
Trading Down Appears To Be Losing Strength Within Skin Care
Facial Care Shows Varied Performance
Competitive Landscape
Natura Cosméticos SA Remains Leader in Skin Care
Botica Comercial Farmacêutica Ltda Continues To Gain Share in Skin Care
Belocap Produtos Capilares Ltda Increasing Its Presence Within Dermocosmetics
Category Data
Table 100 Sales of Skin Care by Category: Value 2013-2018
Table 101 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 104 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 105 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 106 NBO Company Shares of Skin Care: % Value 2014-2018
Table 107 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 108 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 109 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 110 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 111 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 112 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 113 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 114 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Dermocosmetics Start Competing Against Mass Brands
Innovation Drives Facial Sun Care
Competitive Landscape
Johnson & Johnson Continues To Lead Sun Care
Category Data
Table 115 Sales of Sun Care by Category: Value 2013-2018
Table 116 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 117 NBO Company Shares of Sun Care: % Value 2014-2018
Table 118 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 119 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 120 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 121 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Premium Beauty and Personal Care Rebounds in 2018
Premium Fragrances and Hair Care Helping Push Sales Up
Premium Colour Cosmetics To Face Challenges Ahead
Competitive Landscape
Belocap Produtos Capilares Remains Leader in Premium Beauty and Personal Care
Puig Brasil Comercializadora De Perfumes Delivers Strong Growth
Category Data
Table 122 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 123 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 124 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 125 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 126 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Remain Rational Towards Purchases of Beauty and Personal Care Items
Entrance of Lower Price Tier Items Contributing To Push Value Sales Down
Fragrances Once Again the Positive Highlight
Competitive Landscape
Natura Cosméticos SA Continues To Lead Sales in the Region
Grupo Boticário Steps Into the Second Position
Despite Posting Good Performance, Unilever Falls To Third
Category Data
Table 128 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 129 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 130 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 131 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 132 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

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