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Beauty and Personal Care in Brazil

BEAUTY AND PERSONAL CARE IN BRAZIL
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
2017 Remains A Challenging Year for Beauty and Personal Care in Brazil
Natura Cosméticos SA Makes A Bold Move by Acquiring the Body Shop
Natura Cosméticos Regains Leadership
Innovation Trend Intensifies in 2017
Positive Outlook Ahead, Despite Challenging Short-term Scenario
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Parents Continue To Favour Purchases of Baby-related Products Over Items for Themselves
Baby and Child-specific Toiletries Should Drive Innovation
Competitive Landscape
Johnson & Johnson Invests in Strengthening Its Position
Companies Launch Smart Communication Advertisements To Increase Awareness
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Trading Down Continues To Affect Sales in 2017
Investments in Different Packaging Types Eases Stronger Decline
Competitive Landscape
Unilever Retains Leadership of Bath and Shower
Natura Cosméticos Increases Its Participation
Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Brazilian Consumers Demand A Wide Range of Products at Affordable Prices
Focus on Eye Make-up
Competitive Landscape
Botica Comercial Farmacêutica To Start An Aggressive Investment Plan in 2018
Drugstores To Experience Greater Investments Over the Coming Years
Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 36 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 38 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Headlines
Prospects
High Levels of Promotional Activity Negatively Affect Category Sales
High Percentage of Unemployed Consumers Leads To Less Urgent Need To Purchase Deodorants
Competitive Landscape
Unilever Maintains Leadership of Deodorants
Category Data
Table 42 Sales of Deodorants by Category: Value 2012-2017
Table 43 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 44 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 45 NBO Company Shares of Deodorants: % Value 2013-2017
Table 46 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 47 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 48 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 49 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Competition From Other Related Categories Continues To Pressure Sales of Depilatories
Niche Products Can Potentially Drive Up Category Sales
Competitive Landscape
Procter & Gamble Leads, Followed Closely by Química Geral Do Nordeste and Reckitt Benckiser
Changing Competitive Landscape Predicted
Category Data
Table 50 Sales of Depilatories by Category: Value 2012-2017
Table 51 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 52 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 53 NBO Company Shares of Depilatories: % Value 2013-2017
Table 54 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 55 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Despite the Crisis, Fragrances Continues To Be Prioritised Within Beauty and Personal Care
Intense Promotional Activity Helps Sales To Reach High Growth Rates
Competitive Landscape
Larru's Indústria E Comércio De Cosméticos Continues To Be An Important Growth Driver
Botica Comercial Farmacêutica Remains the Leading Company
Natura Cosméticos Adopts A New Positioning
Category Data
Table 57 Sales of Fragrances by Category: Value 2012-2017
Table 58 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Fragrances: % Value 2013-2017
Table 60 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 63 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Companies Focus on Expanding Portfolios of More Natural Products
Companies Should Continue To Fill the Existing Price Gaps
Competitive Landscape
L'oréal and Procter & Gamble Are Expected To Increase Investments in Brazil
Category Data
Table 65 Sales of Hair Care by Category: Value 2012-2017
Table 66 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 67 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 68 NBO Company Shares of Hair Care: % Value 2013-2017
Table 69 NBO Company Shares of Salon Hair Care: % Value 2013-2017
Table 70 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 71 LBN Brand Shares of Colourants: % Value 2014-2017
Table 72 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 73 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 74 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 75 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 76 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 77 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Traditional Categories Should Drive Growth in the Coming Years
Trading Down and Beards Contribute To Slowing Growth of Razors and Blades
Competitive Landscape
Despite A Positive Outlook Ahead, Mainstream Brands Are Reducing Their Portfolios in Short Term
Procter & Gamble Reduces Prices and Increases Investments in Cheaper Products
Category Data
Table 78 Sales of Men's Grooming by Category: Value 2012-2017
Table 79 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 80 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 81 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 82 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 83 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 84 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 85 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 86 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Intense Promotional Activities Boost Category Sales
Great Specific Value Products Offered by Players
Competitive Landscape
Colgate-Palmolive Remains the Leading Company in Oral Care
GlaxoSmithKline Invests Heavily in Products With Specific Benefits
Category Data
Table 87 Sales of Oral Care by Category: Value 2012-2017
Table 88 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 89 Sales of Toothbrushes by Category: Value 2012-2017
Table 90 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 91 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 92 NBO Company Shares of Oral Care: % Value 2013-2017
Table 93 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 94 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 95 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 96 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Prospects, But Work Ahead
Skin Care Sales To Be Positively Influenced by Colour Cosmetics
Competitive Landscape
Avon Remains the Leader in Anti-agers, But Gap To Natura Is Narrowing
O Boticário Offers A Positive Highlight With Sales of Scented Body Lotions
L'oréal Struggles To Post Stronger Growth Rates for Its Premium Pharma Brands
Category Data
Table 100 Sales of Skin Care by Category: Value 2012-2017
Table 101 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 102 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 103 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 104 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 NBO Company Shares of Skin Care: % Value 2013-2017
Table 108 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 110 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 113 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 114 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Face Protection Remains One of the Key Growth Drivers in Brazil
Premium Brands Increase Participation in Sun Protection
Competitive Landscape
Premium Pharma Brands Introduce Larger Formats, Competing Directly With Mass Brands
Johnson & Johnson Increases Investments in Neutrogena
Category Data
Table 116 Sales of Sun Care by Category: Value 2012-2017
Table 117 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 118 NBO Company Shares of Sun Care: % Value 2013-2017
Table 119 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 121 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Aspirationals Should Drive Growth Over the Coming Years
Innovation Remains Key for Premium Beauty and Personal Care
Competitive Landscape
Belocap Produtos Capilares Retains Leadership of Premium Beauty and Personal Care
Category Data
Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Rational Consumers Prevent Beauty and Personal Care From Stronger Growth
Fragrances Continues To Drive Sales of Mass Products
Competitive Landscape
Natura Cosméticos Regains Leading Position
Botica Comercial Farmacêutica Increases Its Presence in Store-based Retailing
Category Data
Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Brazil

Despite a much faster recovery than anticipated by beauty and personal care in Brazil, 2017 proved to be another challenging year. Sales recorded marginally higher value growth, with disparate performances amongst the categories. The lingering effects of the economic crisis remained present when analysing consumer behaviour. Many Brazilians continued to adopt a more conservative approach towards consumption, carefully selecting items that offered the best cost-benefit ratio.

Euromonitor International's Beauty and Personal Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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