Beauty and Personal Care in Bolivia
Beauty and personal care sales continued to decline in 2021, in both value and volume terms. Unexpected increase of illegal market activity negatively impacted several categories of beauty and personal care in the year. Companies had expected a recovery in sales during 2021 but the impact of smuggling forced them to recalculate their sales forecasts. Smuggling has been a constant in Bolivia for several years, usually increasing strongly during the last few months of the year with Christmas and N...
Euromonitor International's Beauty and Personal Care in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Beauty and Personal Care in Bolivia
- Euromonitor International
- May 2022
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN BOLIVIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
- Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
- Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
- Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
- Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MASS BEAUTY AND PERSONAL CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Domestic players join together in promotional activities to create consumer awareness
- Players develop small packages at low disbursement to push sales
- Sales of skin care and sun care rise due to product innovation
- PROSPECTS AND OPPORTUNITIES
- Smuggled products to have a major negative effect on sales of mass beauty and personal care products
- Consumers will remain cautious in their spending
- Direct selling will keep innovating to push sales of mass beauty and personal care
- CATEGORY DATA
- Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
- Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
- Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
- Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
- PREMIUM BEAUTY AND PERSONAL CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Parapharmacies keep expanding sales of premium products
- E-commerce remains an important channel for sales of premium products
- Cosmet beauty specialist retailer keeps innovating to push sales of premium products
- PROSPECTS AND OPPORTUNITIES
- Parapharmacies expected to keep expanding sales of premium beauty and personal care products
- Beauty specialist retailers will keep increasing sales thanks to consumers that stay in the country and delay travelling abroad
- Innovation expected to keep increasing sales of premium products
- CATEGORY DATA
- Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
- Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
- Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
- Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
- Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
- BABY AND CHILD-SPECIFIC PRODUCTS IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Sales of sun protection pushed by consumers being able to go back to outdoor activities
- Specific skin care products for children increase sales based on major visits to stores
- Baby and child-specific hair care sales increase as consumers return to stores and brands give convenience to consumers
- PROSPECTS AND OPPORTUNITIES
- Sales of specific sun care products for children expected to keep increasing in the forecast period
- Sales of baby and child-specific products are expected to rise among middle and high socioeconomic segments
- The return to school for vaccinated children is expected to increase sales of baby and child-specific products
- CATEGORY DATA
- Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
- Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
- Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
- Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
- Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
- Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
- Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
- Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
- Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
- BATH AND SHOWER IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Hand sanitisers sees huge sales drop due to a change to convenience products
- Consumers’ cleaning routines remain high on a per capita basis based on prevention
- Smuggling has a negative effect on sales of bar soap
- PROSPECTS AND OPPORTUNITIES
- Shower gel in mass products is expected to increase sales slightly in the forecast period
- Players in bath additives and shower gel are expected to keep innovating in premium products
- Major new product developments in liquid soap expected to raise sales
- CATEGORY DATA
- Table 31 Sales of Bath and Shower by Category: Value 2016-2021
- Table 32 Sales of Bath and Shower by Category: % Value Growth 2016-2021
- Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
- Table 34 NBO Company Shares of Bath and Shower: % Value 2017-2021
- Table 35 LBN Brand Shares of Bath and Shower: % Value 2018-2021
- Table 36 Forecast Sales of Bath and Shower by Category: Value 2021-2026
- Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
- Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
- COLOUR COSMETICS IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Eye make-up presents major growth rates in colour cosmetics
- Facial make-up sales are recovering but remain low on a per capita basis
- Lip products experience only slight growth in sales remaining last in recovery rates among all colour cosmetics
- PROSPECTS AND OPPORTUNITIES
- Innovations in eye make-up will keep pushing sales in the forecast period
- Powder products will achieve increased sales by means of product innovation
- Resumption of out-of-home and social activities will push sales of lip products
- CATEGORY DATA
- Table 39 Sales of Colour Cosmetics by Category: Value 2016-2021
- Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
- Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
- Table 42 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
- Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
- Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
- Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
- Table 46 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
- DEODORANTS IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Smuggling of cheaper products impacts sales of deodorants in 2021
- Less impacted by smuggling, direct selling gains share in deodorants
- Sales of Axe deodorant brand decrease among younger consumers due to smuggled products
- PROSPECTS AND OPPORTUNITIES
- Deodorants in cream format and in small package presentations are expected to keep increasing in sales during the forecast period
- Companies expected to continue innovating to push sales of deodorants
- Direct selling will push its sales by innovation in its portfolio of deodorants
- CATEGORY DATA
- Table 47 Sales of Deodorants by Category: Value 2016-2021
- Table 48 Sales of Deodorants by Category: % Value Growth 2016-2021
- Table 49 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
- Table 50 NBO Company Shares of Deodorants: % Value 2017-2021
- Table 51 LBN Brand Shares of Deodorants: % Value 2018-2021
- Table 52 Forecast Sales of Deodorants by Category: Value 2021-2026
- Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
- Table 54 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
- DEPILATORIES IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Consumers regain concern about the appearance of their skin in out-of-home activities and return to beauty salons and spas for hair removal routines
- Women’s pre-shave product sales keep decreasing during 2021
- Women’s razors and blades shows a recovery in 2021 as women return to out-of-home activities
- PROSPECTS AND OPPORTUNITIES
- Easy-use products for consumers will push sales of depilatories in the forecast period
- Consumers will prioritise convenience in pre-shave products to save money
- Innovation and low prices will support sales of women’s razors and blades
- CATEGORY DATA
- Table 55 Sales of Depilatories by Category: Value 2016-2021
- Table 56 Sales of Depilatories by Category: % Value Growth 2016-2021
- Table 57 NBO Company Shares of Depilatories: % Value 2017-2021
- Table 58 LBN Brand Shares of Depilatories: % Value 2018-2021
- Table 59 Forecast Sales of Depilatories by Category: Value 2021-2026
- Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
- FRAGRANCES IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Mass fragrances sales pushed by consumers’ increased social activities and companies’ innovations
- Need for indulgence pushes sales of premium fragrances
- Companies in fragrances increase consumer awareness with innovative products
- PROSPECTS AND OPPORTUNITIES
- Direct selling companies are expected to keep leading sales of mass fragrances
- Natura expected to innovate in terms of packaging and new fragrances to push sales
- Shortage of packaging components is a threat to fragrances’ growth in the forecast period
- CATEGORY DATA
- Table 61 Sales of Fragrances by Category: Value 2016-2021
- Table 62 Sales of Fragrances by Category: % Value Growth 2016-2021
- Table 63 NBO Company Shares of Fragrances: % Value 2017-2021
- Table 64 LBN Brand Shares of Fragrances: % Value 2018-2021
- Table 65 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
- Table 66 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
- Table 67 Forecast Sales of Fragrances by Category: Value 2021-2026
- Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
- HAIR CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Smuggling increases widely and keeps hair care sales growth rates negative
- Hair salons recover the majority of sales of salon professional hair care due to consumers’ need for indulgence
- Styling agents shows a good start to recovery in 2021
- PROSPECTS AND OPPORTUNITIES
- Natura expected to keep expanding with new vegan hair care products
- Colourants expected to increase sales slightly by consumers looking for indulgence
- Hair care players expected to keep innovating to push sales
- CATEGORY DATA
- Table 69 Sales of Hair Care by Category: Value 2016-2021
- Table 70 Sales of Hair Care by Category: % Value Growth 2016-2021
- Table 71 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
- Table 72 NBO Company Shares of Hair Care: % Value 2017-2021
- Table 73 LBN Brand Shares of Hair Care: % Value 2018-2021
- Table 74 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
- Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
- Table 76 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
- Table 77 Forecast Sales of Hair Care by Category: Value 2021-2026
- Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
- Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
- MEN'S GROOMING IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Smuggling decelerates the sales growth of men’s shaving during 2021
- Recovery of shower gel products remains within the higher socioeconomic segment
- Companex Bolivia remains the leading company in razors and blades
- PROSPECTS AND OPPORTUNITIES
- New players expected to push sales of men’s shaving products
- Smuggling expected to keep slowing growth rates of men’s deodorants and men’s hair care
- Skin care products expected to see slight sales growth in the forecast period
- CATEGORY DATA
- Table 80 Sales of Men’s Grooming by Category: Value 2016-2021
- Table 81 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
- Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
- Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
- Table 84 NBO Company Shares of Men’s Grooming: % Value 2017-2021
- Table 85 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
- Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
- Table 87 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
- Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
- ORAL CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Toothpaste sees only a slight increase in sales in 2021 due to the increase in smuggling
- Sales of mouthwashes/dental rinses keep increasing as a result of preventive care
- Aim for COVID-19 prevention pushes sales of toothbrushes
- PROSPECTS AND OPPORTUNITIES
- New players expected to increase sales of toothpaste in the forecast period
- Dulcifarma Srl increases its portfolio of standard products in oral care
- Innovation expected to push sales of toothbrushes in the forecast period
- CATEGORY DATA
- Table 89 Sales of Oral Care by Category: Value 2016-2021
- Table 90 Sales of Oral Care by Category: % Value Growth 2016-2021
- Table 91 Sales of Toothbrushes by Category: Value 2016-2021
- Table 92 Sales of Toothbrushes by Category: % Value Growth 2016-2021
- Table 93 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
- Table 94 NBO Company Shares of Oral Care: % Value 2017-2021
- Table 95 LBN Brand Shares of Oral Care: % Value 2018-2021
- Table 96 Forecast Sales of Oral Care by Category: Value 2021-2026
- Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
- Table 98 Forecast Sales of Toothbrushes by Category: Value 2021-2026
- Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
- SKIN CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Sales of face masks continue to increase pushed by consumers seeking indulgence at home
- Masstige products expanded by the entrance of new brands
- Body moisturising routines keep people relaxed in stressful times
- PROSPECTS AND OPPORTUNITIES
- Dermocosmetic products expected to keep increasing at premium skin care.
- Multi-benefit sun care products to cannibalise skin care’s potential
- Clean and vegan products are expected to gain increased consumer awareness
- CATEGORY DATA
- Table 100 Sales of Skin Care by Category: Value 2016-2021
- Table 101 Sales of Skin Care by Category: % Value Growth 2016-2021
- Table 102 NBO Company Shares of Skin Care: % Value 2017-2021
- Table 103 LBN Brand Shares of Skin Care: % Value 2018-2021
- Table 104 Forecast Sales of Skin Care by Category: Value 2021-2026
- Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
- SUN CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Sun care shows recovery during 2021 but not enough to reach 2019 sales levels
- Premium products in sun protection expand to new channels to increase sales
- With consumers returning to their social lives, the look of their skin becomes relevant
- PROSPECTS AND OPPORTUNITIES
- Advertisement and innovation will push sales of sun protection in the forecast period
- Premium products in sun protection expected to increase by expansion of brands
- Consumer awareness of skin damage from the sun’s rays is expected to keep increasing sales of sun care
- CATEGORY DATA
- Table 106 Sales of Sun Care by Category: Value 2016-2021
- Table 107 Sales of Sun Care by Category: % Value Growth 2016-2021
- Table 108 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
- Table 109 NBO Company Shares of Sun Care: % Value 2017-2021
- Table 110 LBN Brand Shares of Sun Care: % Value 2018-2021
- Table 111 Forecast Sales of Sun Care by Category: Value 2021-2026
- Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026
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