Beauty and Personal Care in Bolivia

Beauty and Personal Care in Bolivia

Beauty and personal care sales continued to decline in 2021, in both value and volume terms. Unexpected increase of illegal market activity negatively impacted several categories of beauty and personal care in the year. Companies had expected a recovery in sales during 2021 but the impact of smuggling forced them to recalculate their sales forecasts. Smuggling has been a constant in Bolivia for several years, usually increasing strongly during the last few months of the year with Christmas and N...

Euromonitor International's Beauty and Personal Care in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beauty and Personal Care in Bolivia
Euromonitor International
May 2022
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN BOLIVIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Domestic players join together in promotional activities to create consumer awareness
Players develop small packages at low disbursement to push sales
Sales of skin care and sun care rise due to product innovation
PROSPECTS AND OPPORTUNITIES
Smuggled products to have a major negative effect on sales of mass beauty and personal care products
Consumers will remain cautious in their spending
Direct selling will keep innovating to push sales of mass beauty and personal care
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Parapharmacies keep expanding sales of premium products
E-commerce remains an important channel for sales of premium products
Cosmet beauty specialist retailer keeps innovating to push sales of premium products
PROSPECTS AND OPPORTUNITIES
Parapharmacies expected to keep expanding sales of premium beauty and personal care products
Beauty specialist retailers will keep increasing sales thanks to consumers that stay in the country and delay travelling abroad
Innovation expected to keep increasing sales of premium products
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of sun protection pushed by consumers being able to go back to outdoor activities
Specific skin care products for children increase sales based on major visits to stores
Baby and child-specific hair care sales increase as consumers return to stores and brands give convenience to consumers
PROSPECTS AND OPPORTUNITIES
Sales of specific sun care products for children expected to keep increasing in the forecast period
Sales of baby and child-specific products are expected to rise among middle and high socioeconomic segments
The return to school for vaccinated children is expected to increase sales of baby and child-specific products
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hand sanitisers sees huge sales drop due to a change to convenience products
Consumers’ cleaning routines remain high on a per capita basis based on prevention
Smuggling has a negative effect on sales of bar soap
PROSPECTS AND OPPORTUNITIES
Shower gel in mass products is expected to increase sales slightly in the forecast period
Players in bath additives and shower gel are expected to keep innovating in premium products
Major new product developments in liquid soap expected to raise sales
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2016-2021
Table 32 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 34 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 35 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 36 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 37 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 38 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Eye make-up presents major growth rates in colour cosmetics
Facial make-up sales are recovering but remain low on a per capita basis
Lip products experience only slight growth in sales remaining last in recovery rates among all colour cosmetics
PROSPECTS AND OPPORTUNITIES
Innovations in eye make-up will keep pushing sales in the forecast period
Powder products will achieve increased sales by means of product innovation
Resumption of out-of-home and social activities will push sales of lip products
CATEGORY DATA
Table 39 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 40 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 41 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 42 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 43 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 44 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 45 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 46 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Smuggling of cheaper products impacts sales of deodorants in 2021
Less impacted by smuggling, direct selling gains share in deodorants
Sales of Axe deodorant brand decrease among younger consumers due to smuggled products
PROSPECTS AND OPPORTUNITIES
Deodorants in cream format and in small package presentations are expected to keep increasing in sales during the forecast period
Companies expected to continue innovating to push sales of deodorants
Direct selling will push its sales by innovation in its portfolio of deodorants
CATEGORY DATA
Table 47 Sales of Deodorants by Category: Value 2016-2021
Table 48 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 49 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 50 NBO Company Shares of Deodorants: % Value 2017-2021
Table 51 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 52 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 53 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 54 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers regain concern about the appearance of their skin in out-of-home activities and return to beauty salons and spas for hair removal routines
Women’s pre-shave product sales keep decreasing during 2021
Women’s razors and blades shows a recovery in 2021 as women return to out-of-home activities
PROSPECTS AND OPPORTUNITIES
Easy-use products for consumers will push sales of depilatories in the forecast period
Consumers will prioritise convenience in pre-shave products to save money
Innovation and low prices will support sales of women’s razors and blades
CATEGORY DATA
Table 55 Sales of Depilatories by Category: Value 2016-2021
Table 56 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Depilatories: % Value 2017-2021
Table 58 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 59 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mass fragrances sales pushed by consumers’ increased social activities and companies’ innovations
Need for indulgence pushes sales of premium fragrances
Companies in fragrances increase consumer awareness with innovative products
PROSPECTS AND OPPORTUNITIES
Direct selling companies are expected to keep leading sales of mass fragrances
Natura expected to innovate in terms of packaging and new fragrances to push sales
Shortage of packaging components is a threat to fragrances’ growth in the forecast period
CATEGORY DATA
Table 61 Sales of Fragrances by Category: Value 2016-2021
Table 62 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Fragrances: % Value 2017-2021
Table 64 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 65 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 66 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 67 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Smuggling increases widely and keeps hair care sales growth rates negative
Hair salons recover the majority of sales of salon professional hair care due to consumers’ need for indulgence
Styling agents shows a good start to recovery in 2021
PROSPECTS AND OPPORTUNITIES
Natura expected to keep expanding with new vegan hair care products
Colourants expected to increase sales slightly by consumers looking for indulgence
Hair care players expected to keep innovating to push sales
CATEGORY DATA
Table 69 Sales of Hair Care by Category: Value 2016-2021
Table 70 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 71 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 72 NBO Company Shares of Hair Care: % Value 2017-2021
Table 73 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 74 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 77 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Smuggling decelerates the sales growth of men’s shaving during 2021
Recovery of shower gel products remains within the higher socioeconomic segment
Companex Bolivia remains the leading company in razors and blades
PROSPECTS AND OPPORTUNITIES
New players expected to push sales of men’s shaving products
Smuggling expected to keep slowing growth rates of men’s deodorants and men’s hair care
Skin care products expected to see slight sales growth in the forecast period
CATEGORY DATA
Table 80 Sales of Men’s Grooming by Category: Value 2016-2021
Table 81 Sales of Men’s Grooming by Category: % Value Growth 2016-2021
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 84 NBO Company Shares of Men’s Grooming: % Value 2017-2021
Table 85 LBN Brand Shares of Men’s Grooming: % Value 2018-2021
Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 87 Forecast Sales of Men’s Grooming by Category: Value 2021-2026
Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Toothpaste sees only a slight increase in sales in 2021 due to the increase in smuggling
Sales of mouthwashes/dental rinses keep increasing as a result of preventive care
Aim for COVID-19 prevention pushes sales of toothbrushes
PROSPECTS AND OPPORTUNITIES
New players expected to increase sales of toothpaste in the forecast period
Dulcifarma Srl increases its portfolio of standard products in oral care
Innovation expected to push sales of toothbrushes in the forecast period
CATEGORY DATA
Table 89 Sales of Oral Care by Category: Value 2016-2021
Table 90 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 91 Sales of Toothbrushes by Category: Value 2016-2021
Table 92 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 94 NBO Company Shares of Oral Care: % Value 2017-2021
Table 95 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 96 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 97 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 98 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 99 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of face masks continue to increase pushed by consumers seeking indulgence at home
Masstige products expanded by the entrance of new brands
Body moisturising routines keep people relaxed in stressful times
PROSPECTS AND OPPORTUNITIES
Dermocosmetic products expected to keep increasing at premium skin care.
Multi-benefit sun care products to cannibalise skin care’s potential
Clean and vegan products are expected to gain increased consumer awareness
CATEGORY DATA
Table 100 Sales of Skin Care by Category: Value 2016-2021
Table 101 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 102 NBO Company Shares of Skin Care: % Value 2017-2021
Table 103 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 104 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN BOLIVIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun care shows recovery during 2021 but not enough to reach 2019 sales levels
Premium products in sun protection expand to new channels to increase sales
With consumers returning to their social lives, the look of their skin becomes relevant
PROSPECTS AND OPPORTUNITIES
Advertisement and innovation will push sales of sun protection in the forecast period
Premium products in sun protection expected to increase by expansion of brands
Consumer awareness of skin damage from the sun’s rays is expected to keep increasing sales of sun care
CATEGORY DATA
Table 106 Sales of Sun Care by Category: Value 2016-2021
Table 107 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 108 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 109 NBO Company Shares of Sun Care: % Value 2017-2021
Table 110 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 111 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

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