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Beauty and Personal Care in Belarus

Beauty and Personal Care in Belarus

Growing hygiene standards, active lifestyles and consumers’ awareness stimulated retail value growth and development in beauty and personal care. Improvement in the economy, slow GDP growth and moderate inflation underpinned this growth. Consumers consider many beauty and personal care products necessities, thus their consumption does not decline even during periods of weakness in the economy. Demand for organic and natural products continued to increase slowly. This was especially evident in su...

Euromonitor International's Beauty and Personal Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


BEAUTY AND PERSONAL CARE IN BELARUS
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Improving Economic Conditions and Market Trends Stimulate Growth
Growing Interest in Asian Products
Beauty and Personal Care Remains Dominated by Foreign Players
Most New Product Developments Were Offered by Local Companies
Economic Recovery and Competition Between Leading Players To Stimulate Stable Value Growth
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Other Baby and Child-specific Products Continues Stimulating Category's Growth
Growing Disposable Incomes Encourage Shift To Imported Products
Greater Focus on Natural Ingredients
Competitive Landscape
Key Players Retain Their Positions
Foreign Brands Dominant
Acceptance of Local Products Increases
Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 17 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 18 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 19 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Continued Retail Value Growth Due To Rising Personal Hygiene Awareness
Economisation Trends Still An Influence
Fragrance Important When Purchasing Bath Additives, Body Wash and Liquid Soap Products
Competitive Landscape
Key Players Retain Their Positions
Foreign Products Remain Strong Due To Wide Availability and Promotions
Local Companies Remain Leaders in New Product Developments
Category Data
Table 21 Sales of Bath and Shower by Category: Value 2012-2017
Table 22 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 23 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 24 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 25 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 26 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 27 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 28 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Category Registers Strong Current Retail Value Growth
Growth of Drugstores and Beauty Specialist Retailers Stimulates Category Growth
Presence of Key International Players Stimulates Growth
Competitive Landscape
International Players Retain Their Strong Positions
Although Constantly Growing, Local Companies Have Limited Product Ranges
Growing Number of Women Purchase Colour Cosmetics at Discounted Prices
Category Data
Table 30 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 31 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 32 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 33 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 38 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growing Consumer Base Contributes To Growth
Growing Number of Gym Users Increases Demand for Strong Deodorants and Their Extra Benefits
Brand, Fragrance and Quality Gain Importance
Competitive Landscape
Key Players Strengthen Their Position
Foreign Players Remain Dominant
Interest in Organic Products Stimulated by Growing Product Ranges
Category Data
Table 39 Sales of Deodorants by Category: Value 2012-2017
Table 40 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 41 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 42 NBO Company Shares of Deodorants: % Value 2013-2017
Table 43 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 44 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 45 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 46 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 47 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Depilatories Registers Moderate Retail Value Growth
Laser Epilation Methods Gain Popularity Due To Active Promotion
Increasing Popularity of Sugaring and Waxing Limit Growth in Depilatories
Competitive Landscape
Key Players Lose Share As Consumers Switch To Less Expensive Products
Large Number of Inexpensive Products Become Available
Category Data
Table 48 Sales of Depilatories by Category: Value 2012-2017
Table 49 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Depilatories: % Value 2013-2017
Table 51 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 52 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 53 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Fragrances Registers Steady Retail Value Growth
Expansion of Specialist Retailers Benefits Category
Fragrances Prices and Brand Names Remain Important
Competitive Landscape
Premium Fragrances Remains Fragmented
Mass Fragrances Continues To Be Dominated by the Leading Direct Selling Companies
Novelties and Advertisements Continue To Attract Consumers To Premium Fragrances
Category Data
Table 54 Sales of Fragrances by Category: Value 2012-2017
Table 55 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Fragrances: % Value 2013-2017
Table 57 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 58 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 59 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 60 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 61 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Hair Care Continues To Register Stable Retail Value Growth
Economising Trend Affects Conditioners, Treatments and Styling Agents
Growing Number of Women Use Salon Professional Hair Care Products Daily
Competitive Landscape
Major Players Retain Their Positions
Promotions and Discounts Benefit the Category
Growing Interest in Natural and Organic Products Affect Local Competitions
Category Data
Table 62 Sales of Hair Care by Category: Value 2012-2017
Table 63 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 64 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 65 NBO Company Shares of Hair Care: % Value 2013-2017
Table 66 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 67 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 69 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 70 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 71 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Growing Hygiene Standards and Focus on Personal Appearance Continue To Stimulate Growth
Barber Shops and Beards Trend Cause Slowdown in Men's Shaving Growth
Mass Grooming Products Continue Their Dominance Over Premium
Competitive Landscape
Popular Foreign Brands Continue To Dominate
Price, Product Variety and Availability Remain the Major Determinants of Consumer Choice
Local Companies Increase Their Product Bases Due To Strong Demand for Inexpensive Products
Category Data
Table 73 Sales of Men's Grooming by Category: Value 2012-2017
Table 74 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 75 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 76 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 77 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 78 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 79 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 80 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 81 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Basic Oral Care Products Drive Retail Value Growth
Consumers Remain Resistant To Daily Use of Certain Oral Care Products
Natural Toothpaste Gains Popularity
Competitive Landscape
Foreign Players Continue To Drive Retail Value Growth
Key Players Use Wide Variety of Promotional Methods
Low Brand Loyalty Allows Greater Interest in Less Familiar Inexpensive Products
Category Data
Table 82 Sales of Oral Care by Category: Value 2012-2017
Table 83 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 84 Sales of Toothbrushes by Category: Value 2012-2017
Table 85 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 86 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 87 NBO Company Shares of Oral Care: % Value 2013-2017
Table 88 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 89 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 90 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 91 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 92 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Rising Beauty Standards and Self-care Drive Retail Value Growth
Machine and Professional Cosmetology Potential Threats To Growth
Economic Downturn and Product Variety Negatively Affect Face Cleansing and Toners
Competitive Landscape
Key Foreign Players Strengthen Their Positions
Local Products Remain Popular in Low-to-middle-income Segment
Most New Product Developments Offered by Local Companies
Category Data
Table 93 Sales of Skin Care by Category: Value 2012-2017
Table 94 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 95 NBO Company Shares of Skin Care: % Value 2013-2017
Table 96 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 97 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 98 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 99 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Consumer Awareness and Demand for Sun Protection Drive Growth
Growing Disposable Incomes Stimulate Growth in Sun Care
Consumer Preferences Are Against Self-tanning Development
Competitive Landscape
Popular Foreign Brands Continue To Lead
Local Companies Improve Product Variety and Availability
Foreign Companies Dominate in Product Innovations
Category Data
Table 100 Sales of Sun Care by Category: Value 2012-2017
Table 101 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 102 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 103 NBO Company Shares of Sun Care: % Value 2013-2017
Table 104 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 105 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 106 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 107 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 108 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Stable Retail Value Growth
Limited Product Variety and High Unit Prices Hamper Growth
Advertising and Social Media Play An Important Role in Growth of Premium Beauty and Personal Care
Competitive Landscape
Major Competition in Premium Fragrances, Colour Cosmetics and Hair Care
Premium Beauty and Personal Care Dominated by Foreign Companies
Category's Products Compete With Professional Skin Care Services
Category Data
Table 109 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 110 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 111 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 112 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 113 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 114 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Mass Beauty and Personal Care Sees Stable Retail Value Growth
Price Remains the Major Determinant of Choice
Fast Growth of Drugstores Stimulates Development of Mass Beauty Products
Competitive Landscape
Foreign Players Drive Category Growth
Growing Number of Mass Products Offered at Discounts
Local Companies Introduce More Novelties
Category Data
Table 115 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 116 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 117 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 118 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 119 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 120 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

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