Beauty and Personal Care in Azerbaijan

Beauty and Personal Care in Azerbaijan

The COVID-19 pandemic is having a significant impact on sales of beauty and personal care in 2020. There are two main reasons behind this trend; on the one hand, the country's lockdown has organically decreased the need to use products and therefore consumer demand, on the other one the anticipation of a possible recession has led to more conservative spending behaviour amongst consumers. The pandemic is likely to reduce investment and restrict production, trading, travel and tourism. Therefore,...

Euromonitor International's Beauty and Personal Care in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Beauty and Personal Care in Azerbaijan
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Modern grocery retailers sees further expansion becoming increasingly relevant for beauty and personal care sales
International companies lead beauty and personal care
Strong recovery expected in forecast period as people aim to resume their shopping habits
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Mass beauty and personal care thrives on need for affordability in 2019
Development of modern retailing supports growing mass beauty and personal care
International brands lead mass beauty and personal care as they benefit from solid consumer trust
2020 AND BEYOND
COVID-19 impact
Affected products within mass beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2015-2019
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2016-2019
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Robust growth for premium beauty and personal care in 2019
Beauty specialist retailers remains the key distribution channel
L'Oréal Groupe leads premium beauty and personal care
2020 AND BEYOND
COVID-19 impact
Affected products within premium beauty and personal care
Recovery and opportunities
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2015-2019
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2016-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
A positive economic framework drives growth in baby and child-specific products in 2019
Baby wipes sees the fastest growth thanks to their convenience
Johnson & Johnson remains the leader in baby and child-specific products in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2016-2019
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Noticeable transition to liquid products in 2019
Shower gel very popular in the central region of Baku
International companies lead bath and shower in Azerbaijan
2020 AND BEYOND
COVID-19 impact
Affected products within bath and shower
Recovery and opportunities
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2014-2019
Table 32 Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Table 34 NBO Company Shares of Bath and Shower: % Value 2015-2019
Table 35 LBN Brand Shares of Bath and Shower: % Value 2016-2019
Table 36 LBN Brand Shares of Premium Bath and Shower: % Value 2016-2019
Table 37 Forecast Sales of Bath and Shower by Category: Value 2019-2024
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Wider availability, innovation and increasing income fuels growth in colour cosmetics in 2019
Facial make-up see the fastest growth in 2019
L'Oréal Groupe leads in colour cosmetics in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within colour cosmetics
Recovery and opportunities
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2014-2019
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2015-2019
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2016-2019
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2016-2019
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2019-2024
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
The use of deodorants makes inroads within rural communities
Popularity of deodorant sprays remains unchanged in 2019
International players dominate deodorants in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within deodorants
Recovery and opportunities
CATEGORY DATA
Table 49 Sales of Deodorants by Category: Value 2014-2019
Table 50 Sales of Deodorants by Category: % Value Growth 2014-2019
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Table 52 NBO Company Shares of Deodorants: % Value 2015-2019
Table 53 LBN Brand Shares of Deodorants: % Value 2016-2019
Table 54 LBN Brand Shares of Premium Deodorants: % Value 2016-2019
Table 55 Forecast Sales of Deodorants by Category: Value 2019-2024
Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2019-2024
Table 57 Forecast Sales of Deodorants by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Small consumer base and the growth of permanent hair removal curtails growth for depilatories in 2019
In 2019 consumers favoured women’s razors and blades and women’s pre-shave
Procter & Gamble Azerbaijan leads depilatories in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within depilatories
Recovery and opportunities
CATEGORY DATA
Table 58 Sales of Depilatories by Category: Value 2014-2019
Table 59 Sales of Depilatories by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Depilatories: % Value 2015-2019
Table 61 LBN Brand Shares of Depilatories: % Value 2016-2019
Table 62 Forecast Sales of Depilatories by Category: Value 2019-2024
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Consumers see premium fragrances primarily relevant for gift ideas
Beauty specialist retailers remains the leading channel
International companies lead fragrances in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within fragrances
Recovery and opportunities
CATEGORY DATA
Table 64 Sales of Fragrances by Category: Value 2014-2019
Table 65 Sales of Fragrances by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of Fragrances: % Value 2015-2019
Table 67 LBN Brand Shares of Fragrances: % Value 2016-2019
Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2016-2019
Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2016-2019
Table 70 Forecast Sales of Fragrances by Category: Value 2019-2024
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Hair care sees robust growth in 2019 as consumers embrace modern living and products
Salon professional hair care sees fastest growth in 2019
Global players lead hair care in Azerbaijan in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within hair care
Recovery and opportunities
CATEGORY DATA
Table 72 Sales of Hair Care by Category: Value 2014-2019
Table 73 Sales of Hair Care by Category: % Value Growth 2014-2019
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Table 75 NBO Company Shares of Hair Care: % Value 2015-2019
Table 76 LBN Brand Shares of Hair Care: % Value 2016-2019
Table 77 NBO Company Shares of Salon Professional Hair Care: % Value 2015-2019
Table 78 LBN Brand Shares of Salon Professional Hair Care: % Value 2016-2019
Table 79 LBN Brand Shares of Premium Hair Care: % Value 2016-2019
Table 80 Forecast Sales of Hair Care by Category: Value 2019-2024
Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2019-2024
Table 82 Forecast Sales of Hair Care by Premium vs Mass: % Value 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Men’s grooming sees positive sales performance in 2019
Health and beauty specialist retailers continue to lead men’s grooming
Multinationals continue to lead men’s grooming in Azerbaijan
2020 AND BEYOND
COVID-19 impact
Affected products within men’s grooming
Recovery and opportunities
CATEGORY DATA
Table 83 Sales of Men’s Grooming by Category: Value 2014-2019
Table 84 Sales of Men’s Grooming by Category: % Value Growth 2014-2019
Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2015-2019
Table 86 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2019
Table 87 NBO Company Shares of Men’s Grooming: % Value 2015-2019
Table 88 LBN Brand Shares of Men’s Grooming: % Value 2016-2019
Table 89 LBN Brand Shares of Men's Razors and Blades: % Value 2016-2019
Table 90 Forecast Sales of Men’s Grooming by Category: Value 2019-2024
Table 91 Forecast Sales of Men’s Grooming by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Oral care sees robust growth in 2019
Strong growth of modern grocery retailers due to busier lifestyles
Global players continue to dominate the oral care category in Azerbaijan
2020 AND BEYOND
COVID-19 impact
Affected products within oral care
Recovery and opportunities
CATEGORY DATA
Table 92 Sales of Oral Care by Category: Value 2014-2019
Table 93 Sales of Oral Care by Category: % Value Growth 2014-2019
Table 94 Sales of Toothbrushes by Category: Value 2014-2019
Table 95 Sales of Toothbrushes by Category: % Value Growth 2014-2019
Table 96 Sales of Toothpaste by Type: % Value Breakdown 2015-2019
Table 97 NBO Company Shares of Oral Care: % Value 2015-2019
Table 98 LBN Brand Shares of Oral Care: % Value 2016-2019
Table 99 Forecast Sales of Oral Care by Category: Value 2019-2024
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2019-2024
Table 101 Forecast Sales of Toothbrushes by Category: Value 2019-2024
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Strong growth in 2019
Beauty specialist retailers hold the highest share, whilst modern grocery retailers record strong growth
Major international players hold largest value share in Azerbaijan
2020 AND BEYOND
COVID-19 impact
Affected products within skin care
Recovery and opportunities
CATEGORY DATA
Table 103 Sales of Skin Care by Category: Value 2014-2019
Table 104 Sales of Skin Care by Category: % Value Growth 2014-2019
Table 105 NBO Company Shares of Skin Care: % Value 2015-2019
Table 106 LBN Brand Shares of Skin Care: % Value 2016-2019
Table 107 LBN Brand Shares of Premium Skin Care: % Value 2016-2019
Table 108 Forecast Sales of Skin Care by Category: Value 2019-2024
Table 109 Forecast Sales of Skin Care by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Sun care sees steady growth attributed to warm summer in 2019
Growth of modern grocery retailers
Nivea Azerbaijan continues to dominate sun care
2020 AND BEYOND
COVID-19 impact
Affected products within sun care
Recovery and opportunities
CATEGORY DATA
Table 110 Sales of Sun Care by Category: Value 2014-2019
Table 111 Sales of Sun Care by Category: % Value Growth 2014-2019
Table 112 Sales of Sun Care by Premium vs Mass: % Value 2014-2019
Table 113 NBO Company Shares of Sun Care: % Value 2015-2019
Table 114 LBN Brand Shares of Sun Care: % Value 2016-2019
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2016-2019
Table 116 Forecast Sales of Sun Care by Category: Value 2019-2024
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2019-2024
Table 118 Forecast Sales of Sun Care by Premium vs Mass: % Value 2019-2024

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