Bayer SpA in Consumer Health (Italy)
Bayer is expected to continue to track consumer health trends and needs in the forecast period and will continue to offer products specifically developed for modern consumers in different demographic groups. The company is likely to further expand its range, particularly as many of its core product areas are showing signs of maturity.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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