Bayer de México SA de CV in Consumer Health (Mexico)
After the global acquisition of Merck & Co’s OTC product portfolio in 2014, over the forecast period Bayer de México is expected to strengthen its positioning in consumer care with new product launches leveraging product innovation. The company plans to further support some of its leading brands such as Aspirina, Flanax, Redoxon and Cevalin.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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