Bayer in Consumer Health (World)

Bayer in Consumer Health (World)

Bayer AG remains the third largest company in Consumer Health in 2019. The company’s OTC portfolio still represents the lion’s share of its consumer health sales due to its recognised powerbrands, but strong competition and a slowing innovation pipeline has suppressed recent growth. Most of Bayer’s sales come from the US and Germany, but regions such Asia Pacific and the Middle East and Africa present opportunities for future portfolio expansion.

Euromonitor International’s Bayer in Consumer Health (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Health industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Bayer in Consumer Health (World)
Euromonitor International
November 2019
State of Play
Exposure to Future Growth
Competitive Positioning
Cough, Cold and Allergy (Hay Fever) Remedies
Vitamins and Dietary Supplements
Key Findings

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