Bayer Centroamérica y El Caribe in Consumer Health (Costa Rica)
The German multinational manufacturer is expected to remain ahead in consumer health in Costa Rica over the forecast period. The company will leverage its top-of-mind brands, which are set to remain major references in OTC categories, especially in analgesics, dermatologicals and digestive remedies. Manufacturing scales and highly developed distribution networks should provide the main recipe to target a broad number of consumers (and retailers) from all socioeconomic groups, leveraging on regio...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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