Bavaria SA in Alcoholic Drinks (Colombia)
After the acquisition of SABMiller by Anheuser-Busch InBev NV, Bavaria, which was the Colombian subsidiary of SABMiller, will now focus on strengthening the positioning of existing domestic brands as well as to the expansion of its portfolio by introducing new brands in the mid-priced and premium segments. The company will also continue with strong promotional campaigns to face competition from Central Cervecera de Colombia.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook