The rise of modern lifestyles in Turkey as a result of rapid urbanisation, which requires people to pay greater attention to their personal hygiene, is increasing demand for bath and shower products. Private label ranges from Watsons and Gratis are expected to support growth in areas such as liquid soap and body wash/shower gel further over the forecast period. The main factors fuelling growth will be the development of more new products and increased awareness of the importance of hand and body...
Euromonitor International's Bath and Shower in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Bath and Shower market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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