Bath and shower is a rather mature category in Sweden and the current value growth at 2% is therefore mainly driven by the population growth and increased interest in premium brands. Indeed, some Swedes have become willing to spend more on having a nice soap bottle with a strong scent in the bathroom to show off their home to visitors as they rather invite people over than going out. Consumers are willing to spend more on personal care as their disposable income is increasing.
Euromonitor International's Bath and Shower in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Bath and Shower market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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