Bar soap was still being used by many consumers in Serbia in 2016 for handwashing, but also for showering. However, sales of these products declined towards the end of the review period in volume terms and the trend continued in 2016 as well. This was mostly caused by a visibly improved offer within liquid soap, as many large companies as well as private label owners started paying more attention to liquid soap products in the review period.
Euromonitor International's Bath and Shower in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Bath and Shower market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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