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Bath and Shower in Italy

Bath and Shower in Italy

Italian consumers have increasingly hectic lifestyles and are expected to continue to demand convenience-based solutions that can simplify their lives and allow them to save time. Within bath and shower, this trend is likely to strengthen and to continue favouring intimate wipes and liquid soap over the forecast period. Because of intimate wipes’ lower penetration, these products have high growth potential in Italy, considering the high per capita expenditure on intimate hygiene overall. Nonethe...

Euromonitor International's Bath and Shower in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Bath and Shower in Italy
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Demand for Convenience Set To Drive Growth
Increasingly Preferred Liquid Soap Likely To Benefit From Stand-up Pouches
Price-sensitive Italians Will Seek Value for Money
Competitive Landscape
Società Italo Britannica L Manetti - H Roberts Remains the Leader
Dove Remains the Leading Brand
the Natural Trend Will Further Impact Bath and Shower
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2013-2018
Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 7 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Executive Summary
Beauty and Personal Care Continues To Record Growth in 2018
the Natural Trend Further Impacts Most Product Areas
Companies Owned by Multinationals Lead, With L'Oréal Confirming Its Leadership
New Product Developments Opting To Be More Natural, Clean, Ethical and Multitasking
Beauty and Personal Care Set To Be Characterised by Growing Polarisation
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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