Bath and shower can be classified into two different types of products in Iran, well-developed and underdeveloped. Whilst products such as bar soap and liquid soap enjoy a high level of awareness, products such as body wash/shower gel and intimate washes are very new, and consumer knowledge about them is still in its early stages. This resulted in two different growth patterns in 2015. The current value growth rates for developed products were very low, or even negative in the case of bar soap.
Euromonitor International's Bath and Shower in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Bath and Shower market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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