Bath and shower current value sales increased by 5% in 2015 to reach HK$1.2 billion. Despite the low birth rate among local Hong Kong consumers, the population continues to grow as a result of immigration from mainland China. Due to their low incomes, consumers in this population group tend to look for products which offer high functionality and low value. Therefore, a steady rise in consumption of necessities such as mass products, shampoos and baby wash is expected over the coming years.
Euromonitor International's Bath and Shower in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Bath and Shower market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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