Bath and Shower in Ecuador

Bath and Shower in Ecuador

Liquid soap is gaining in relevance amongst low- to middle-income consumers, as the category has an increasing offer of low-priced brands entering the main retailers. Traditionally a retail category, liquid soap has increased distribution amongst independent small grocers, pushing it to higher consumption. In addition, amongst younger consumer groups, bar soap sales are affected by an outdated image. Moreover, many young consumers consider bar soap to be an unhygienic option, perceiving that it...

Euromonitor International's Bath and Shower in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Bath and Shower in Ecuador
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Adopt Liquid Soap A Regular Purchase
Surrounded by Consumer Stigma, Antibacterial Soap Losing Relevance
Improved Awareness of Feminine Hygiene Increases Category Sales
Competitive Landscape
Colgate-Palmolive De Ecuador Leads Bath and Shower
Liquid Soap Enters Traditional Retailers With Low-priced Offers
Mass Brands Become More Sophisticated
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2013-2018
Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Executive Summary
Beauty and Personal Care Records Low Value Growth in 2018
After Becoming More Optimistic About the Economy in 2017, Consumers Are Wary of Spending, As Future Is Uncertain
International Brands Lead Sales, But Domestic Brands Increase Their Shares
Multiple Benefits and Natural Components Leading New Product Development Trends
Slow Growth Expected for Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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