Market participants note that the variety of products available in this area is quite wide, with profit margins being boosted by frequent releases. Soaps like Palmolive offer 10 to 15 variants of the same brand, thus creating an opportunity to experience a range of different fragrances. The entrance of shower gel brands like Nivea and Dove is invigorating the market and driving the migration from solid to liquid products.
Euromonitor International's Bath and Shower in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Bath and Shower market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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