The major trend which defined sales in bath and shower in Belgium during 2016 was the premiumisation of a certain number of products within the category. Indeed, whereas hygiene and hydration were previously the two main purchasing factors in the category earlier in the review period, 2016 saw a marked shift towards bath and shower products which offer an additional sense of entertainment and pleasure. Without neglecting hygiene and hydration, Belgians are now more often choosing bath and shower...
Euromonitor International's Bath and Shower in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Bath and Shower market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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