A significant proportion of revenue in bath and shower is generated through promotions, which led to a high level of discounting. Although this strategy helps to increase impulse purchases and the footfall in retail outlets, it also suppresses value growth. In particular, shower products are driven by frequent promotions and discounting, due to stiff competition, product maturity and market saturation, which hamper value growth.
Euromonitor International's Bath and Shower in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Bath and Shower market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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