Bath and shower manufacturers focussed on product claims and ingredients to drive growth in bath and shower in 2015, with natural- and organic-positioned products highly sought after. Skin concerns such as dry and sensitive skin are increasingly influential in purchasing decisions, with qualities consumers were drawn to in 2015 including moisturisation, natural ingredients such as fruits and oils, as well as added nutrients for healthy, hydrated skin.
Euromonitor International's Bath and Shower in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Bath and Shower market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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